So much business and networking happens at trade shows each year. It's why so many companies spend lots of money on their trade show attendance. The trade show planning industry recently increased by nearly 25%, which is an indication of how serious companies take it....

It may surprise you to learn that the first iteration of the color wheel was created in 1666. Today's color wheel is much more comprehensive, and researchers have turned their focus toward determining the best colors to use in marketing. Choosing the right colors for...

With 70% of organizations using a trade show as a place to pick up new leads, your potential clients might be overwhelmed. You need to find a way to stand out from the crowd and be who a person wants to work with. So, how can you pivot your methods to make sure any...

With almost half of trade show attendees only going to one every year, it is important to ensure that the one they do go to leads to you. You want to ensure you generate leads on the show floor to keep your business growing and make sure your competitors do not get...

According to statistics, US exhibitors spend roughly $24 billion on trade shows. Accurately calculating the ROI on your trade show marketing can be tricky, but one thing's for certain. If you don't know how to talk to customers at trade shows and conventions, this can...

Attending trade shows and setting up a trade show booth is an effective method for attracting leads. As of 2022, the trade show industry had a projected value of around $18.2 billion. Using trade shows for lead generation is a smart, effective way to expand your...

In the United States in 2023, there are 6,970 planned trade shows. These trade shows can be a great place to market your business, but you'll also want to generate leads. However, this can be challenging when there are so many other booths at the show. Keep reading to...

What if a single choice affected whether your product was a hit or a flop at the next trade show? There are many factors that determine whether your showing is a success or failure, but the biggest factor is your trade show display itself. The right display invites...

According to some research, you have 50 milliseconds to make a good first impression. That means that you need to ensure that your trade show booth has a great design that can draw people in. If you're interested in having a successful business booth at trade shows,...