Crafting the Perfect Exhibition Plan: Tips, Tricks, and Trends

Crafting the Perfect Exhibition Plan: Tips, Tricks, and Trends

by | Nov 9, 2023 | Trade Show Tips

Gene Friedman
Gene Friedman
CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Latest posts by Gene Friedman (see all)
Participating in trade shows is one of the most common market strategies employed by companies. These dynamic events allow you to show off your latest and greatest products and services while boosting your brand awareness. However, to make the most out of your next...
7 Tips for Setting Up Tabletop Trade Show Displays

7 Tips for Setting Up Tabletop Trade Show Displays

by | Oct 12, 2023 | Trade Show Tips

Gene Friedman
Gene Friedman
CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Latest posts by Gene Friedman (see all)
Did you know that over 80% of trade show attendees have buying authority? That’s an astounding figure, especially for small and medium-sized businesses looking to exhibit their products or services. The bustling trade show floor, filled with potential clients...
An Example Product Presentation: Use This to Model Your Exhibit

An Example Product Presentation: Use This to Model Your Exhibit

by | Sep 25, 2023 | Trade Show Tips

Gene Friedman
Gene Friedman
CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Latest posts by Gene Friedman (see all)
A recent study involving more than 7,000 consumers demonstrated that simplicity was one of the main marketing qualities that influenced consumers. It was one of the top factors that made them more likely to purchase, repurchase, or recommend a product to others....
10 Tips for Creating a Standout Trade Show Table Display

10 Tips for Creating a Standout Trade Show Table Display

by | Aug 16, 2023 | Trade Show Tips

Morgan McKown
Morgan McKown
Morgan McKown
Latest posts by Morgan McKown (see all)
So much business and networking happens at trade shows each year. It’s why so many companies spend lots of money on their trade show attendance. The trade show planning industry recently increased by nearly 25%, which is an indication of how serious companies...
7 Tips for Choosing the Right Colors for Your Trade Show Banners

7 Tips for Choosing the Right Colors for Your Trade Show Banners

by | Aug 14, 2023 | Trade Show Tips

Gene Friedman
Gene Friedman
CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Latest posts by Gene Friedman (see all)
It may surprise you to learn that the first iteration of the color wheel was created in 1666. Today’s color wheel is much more comprehensive, and researchers have turned their focus toward determining the best colors to use in marketing. Choosing the right...
7 Tips for Generating Leads at a Trade Show

7 Tips for Generating Leads at a Trade Show

by | Jun 8, 2023 | Trade Show Tips

Gene Friedman
Gene Friedman
CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Latest posts by Gene Friedman (see all)
With 70% of organizations using a trade show as a place to pick up new leads, your potential clients might be overwhelmed. You need to find a way to stand out from the crowd and be who a person wants to work with. So, how can you pivot your methods to make sure any...
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