by Gene Friedman | Aug 4, 2020 | Trade Show Events
In this new era of COVID-19 and trying to resume normal business, certain adjustments will need to be made to ensure that compliance with government rules is followed at all times. In terms of trade shows, this will involve thinking about how you design and set up...
by Gene Friedman | Jun 15, 2020 | Trade Show Events
The coronavirus pandemic has taken its toll on many industries. But perhaps none has been hurt more than the live events industry. Among live events, the question of hosting trade shows in the post-pandemic world has arisen. If you have been in charge of trade show...
by Gene Friedman | May 6, 2020 | Trade Show Events
People go to trade shows for three reasons: discovery, networking, and education. They want to find products, meet people, and learn more about the things they care about. It can be difficult for people, especially those that are just starting out, to get their...
by Gene Friedman | Mar 31, 2020 | Trade Show Events
On average, global trade show venue space has grown an average of 1.2 percent each year since 2011. More space can mean more competition vying for the attention of attendees. If you want to captivate them, you need some new booth ideas for events. Sometimes, small...
by Gene Friedman | Mar 2, 2020 | Trade Show Events
Trade shows are a powerful marketing tool. Research shows 67% of all exhibition attendees are potential customers, making trade shows a great place to connect with them and increase brand awareness. And another great way to attract customers is by getting creative...
