Participating in trade shows is one of the most common market strategies employed by companies. These dynamic events allow you to show off your latest and greatest products and services while boosting your brand awareness.

However, to make the most out of your next trade show, you need an exhibition plan that not only gets attention but also has the right strategies in place to foster industry connections.

This may feel like an overwhelming process, but the good news is putting a plan in place is much easier than you think. Read on to learn everything you need to know about creating the perfect exhibition plan.

Create a Budget and Marketing Plan

Although planning an exhibition tradeshow booth can be fun, it still involves tedious work like creating a budget. Your budget will serve as a starting point for when you begin putting your booth plans into place.

The budget should include common expenses like:

  • Marketing
  • Venue costs
  • Technology
  • Travel
  • Staff
  • Guests
  • Food and drinks

If you attended a trade show last year, review the financial records from that event. It can serve as a solid outline for the expenditures you can expect for this year. In addition, it allows you to evaluate how to cut costs further by seeing where you can improve.

Don’t forget to set aside money for unexpected costs so you don’t exceed your budget if something doesn’t go to plan.

It’s also wise to allocate the most money to areas of your exhibit, like the design, to ensure it meets your business objectives.

Plan Your Booth Design and Layout

Once you have your budget in place, you can start focusing on your overall trade show booth design and layout. Before you start designing, there are some key factors to keep in mind.

First, your boost should be visually appealing and informative so it completely engages your visitors. This involves choosing bright colors and clear messaging that speaks to your brand identity.

You can take this time to look into cost-effective materials. For example, PVC works well for display panels and signs, while wood offers visual appeal for cabinets and counters.

Also, you can use many different types of fabric to decorate your booth and give it the visual appeal you need to stand out. Overall, you’ll want to find the balance by investing in quality materials that allow you to maintain your budget.

You’ll also want to review research tips for setting up your booth and consider other aspects like lighting and technology to keep everything interactive inside your trade show exhibit.


Your lighting should set the mood at your booth. To do this you’ll need to decide whether you want warm and inviting lighting or a bright and energetic display.

You also need to use strategic lighting to highlight certain products and services to draw more attention. Graphics with clear messaging and bright colors can also serve to convey a message about your business.


Including interactive features can significantly improve attendee experiences and set you apart from the crowd. This can include virtual reality (VR) and augmented reality(AR) to offer more immersive experiences.

Other technology like touchscreen displays allow attendees to explore your information at their own pace but in a hands-on way.

Professional Design Services

Don’t forget that your initial display design is essential to the overall flow of your booth once it’s complete. It’s a wise choice to hire a professional company to help you with trade show booth ideas.

You’ll get assistance with the initial design, including 3D renderings that help you see exactly what the final design will look like.

Look at Logistics

Considering the event logistics is key to your success, so make sure not to overlook this step.

To begin, you should research the venue. Remember, location is everything. Having a booth near coffee shops, restaurants, and even bathrooms can attract more attention from passing visitors. Planning in advance will allow you to get the perfect spot for your booth.

It also gives you the chance to look at the overall ambiance and layout of the venue to see how your booth will fit in.

Your next step is to find out what amenities are available at the facility. Parking is a huge component and you’ll need to ensure you secure parking close to the venue. You also need to consider the location and plan any logistics like flights and hotels.

Finally, Wi-Fi and other technical aspects are crucial so you’ll need to figure out what equipment you need to ensure your booth is operating as it should.

Develop a Marketing Plan

Finally, you’ll need to devote as much time as possible to developing a solid marketing plan. Your marketing plan meets to have multiple components.

Your first focus is to promote your trade show attendance. The easiest way to do this is by leveraging the power of your social media channels. You can also consider spreading the word via email newsletters and social media influencers.

In addition, building key partnerships with other businesses in your industry who will be in attendance can also help get the word out.

You also need to generate leads, so you’ll also need to center your marketing around your brand to make it stand out.

Content creation is also an effective way to promote the event. You can schedule content before the trade show with information about your trade show booth and what to expect. This will create a timeline and engage your audience along the way.

Get Professional Help Creating the Perfect Exhibition Plan

Following these tips will help your exhibition plan shine. Remember, you don’t have to plan it alone. Don’t hesitate to get the professional help you need to make your booth one of a kind.

You can turn to Infinity Exhibits to help you plan a creative and strategic trade show display. We’ve been providing our clients with quality trade show exhibits for over 20 years. Our design team is conscious of your budget while never compromising on quality and style.

We offer various services like exhibit design, installation, dismantling, logistics, and shipping, along with turkey services and custom display fabrication.

Make sure to contact us today to see how our design services can take your booth to the next level.

Gene Friedman
Live Chat Software