In this new era of COVID-19 and trying to resume normal business, certain adjustments will need to be made to ensure that compliance with government rules is followed at all times. In terms of trade shows, this will involve thinking about how you design and set up...

The coronavirus pandemic has taken its toll on many industries. But perhaps none has been hurt more than the live events industry. Among live events, the question of hosting trade shows in the post-pandemic world has arisen. If you have been in charge of trade show...

People go to trade shows for three reasons: discovery, networking, and education. They want to find products, meet people, and learn more about the things they care about. It can be difficult for people, especially those that are just starting out, to get their...

On average, global trade show venue space has grown an average of 1.2 percent each year since 2011. More space can mean more competition vying for the attention of attendees. If you want to captivate them, you need some new booth ideas for events. Sometimes, small...

Trade shows are a powerful marketing tool. Research shows 67% of all exhibition attendees are potential customers, making trade shows a great place to connect with them and increase brand awareness. And another great way to attract customers is by getting creative...

It's your first year signing up for a trade show and although you once had plenty of time, it seems that the date is right around the corner. Because it's your first time participating in a trade show, or even if it's your second or third, you're not sure how to...

Did you perform dismally during the last trade show? Do you always find yourself struggling to secure leads? Then perhaps you need to consider using trade show apps. Experts note that digitized lead capture methods are one of the best trade show investments you can...

As a small business, if you were presented with the opportunity to take your goods on the road would you be prepared? With so many businesses shuddering their doors and moving to digital platforms, it's good to get out and interact with consumers in person. This is...

Participating in a trade show event is a wonderful way to gain attention for your business and attract potential customers. When participating in a trade show event, you're able to bring the most important aspects of your company and place them right in front of...

Trade Show News Networks reports that 81% of the people who attend trade shows have buying authority. That's an important statistic to keep in mind when you're planning for your next trade show.   It means 4 out of 5 people who pass by or visit vendor booths are...