What if a single choice affected whether your product was a hit or a flop at the next trade show?
There are many factors that determine whether your showing is a success or failure, but the biggest factor is your trade show display itself. The right display invites new customers to discover your product, but the wrong display turns off customers before they even know what your business is about.
How, then, can you choose trade show displays that engage audiences, expand brand awareness, and boost sales? Keep reading to discover the answer!
Build Displays Around Goals
Believe it or not, the biggest rookie mistake many businesses make with trade show displays is just going with what they think looks good in the moment. To have a really effective display, you need to choose trade show displays based on your specific goals for your company.
For example, making sales and generating leads are very different goals. If you need leads, then the booth should include some kind of lead capture form or other methods of gathering information. If you mostly want sales, though, such a form is not necessary, and you’ll mostly need a display that showcases how helpful and useful your product can be.
A good trade show booth needs to be built from the ground up based on your specific trade show goals. Without having goals in mind when designing a display, that display is doomed to failure.
Make the Best Use of Your Space
Another rookie mistake is designing a display without understanding how much space you will have at the trade show. To have the most effective display, you need to find out how much space you have to work with and what the space will look like before you design a display.
Sometimes, this can be as simple as knowing whether your display will be outside or not. If the answer is “yes,” then flags are a great way to catch customers’ attention because they flutter in the wind. If the answer is “no” and you have enough indoor space, you can replace flags with large banners that can catch someone’s attention from across a crowded trade show floor.
If you don’t have much space for your display, then you may need to use more vertical displays and rearrange your usual setup. Your goal is to make the product look great without your display looking busy or cluttered (more on this later).
Rules of Using Colors For Displays
The goal of any trade show display is to get everyone’s attention, and one of the best ways to do so is to use the right colors. Unfortunately, many businesses don’t know how to choose colors for displays that customers will really respond to.
To get the best results, your display should consist of three major colors. The first color is your primary color, and this should be what the majority of the display consists of. You should also have a secondary color as well as an accent color.
It’s important to understand color theory and either choose colors with a pleasant pop of contrast (this increases your visibility) or complementary colors that give your display a unified look.
Choose Trade Show Displays That Reflect Your Brand
Getting the right colors and materials for your display is only part of the challenge. Ideally, you also need to develop a display that best reflects your company’s brand.
On the most basic level, this means using your company colors in creative ways in your display. You also need to make sure that any text in your display uses the same font that you use on your company website and on your logo.
On a more advanced level, you’ll want to make creative use of your actual logo and perhaps integrate your company’s message and values into the display. With a bit of planning, you can strike a balance between a display that gets everyone’s attention while letting them know exactly what your company is all about.
Avoid a Cluttered Display
Once you have the basic display set up, you may be tempted to cover every inch of it. However, it’s important to remember the old bit of wisdom that less is sometimes more.
Even if you have the greatest product in the world, putting too much on your display will create a cluttered look. This cluttered look is an instant turnoff that will turn away customers that would otherwise be interested in your product.
To avoid cluttering, you need to choose a handful of key visual elements in your display. Once you have them chosen, make sure each element has enough space and the right lighting to help it stand out and make a real impression.
Incorporate Digital Media
At the end of the day, many trade show displays are very similar. This can make it hard to distinguish yourself from the competition. If you really want to stand out, consider using digital media and interactive elements in your display.
In a trade show full of static images, digital media is a surefire way to get everyone’s attention. And when you add the right interactive elements, it will keep people very engaged at your booth.
Interactive elements may include QR codes they can sign that allow them to quickly fill out lead forms. When the day is done, your prospective customers will appreciate how dynamic and interactive your display is. And you’ll be sure to appreciate all the new leads that you gained!
Get the Best Trade Show Displays Today!
Now you know more about how to choose trade show displays to help you accomplish your goals. But do you know who can provide everything you need to ensure that your next display is truly dynamite?
Here at Infinity Exhibits, we specialize in helping you create a killer display without breaking the bank. Are you ready to take your exhibit game to the next level? All you have to do is contact us today!
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