Companies can expect a 4:1 return on investment (ROI) for every dollar they spend exhibiting at a trade show. This is significant as each show often costs exhibitors $10,000 to $30,000.

Is trade show participation part of your marketing strategy? Then these returns will also depend on the visitors you attract to your booth. Standing out among the hundreds, sometimes thousands, of exhibitors is crucial.

An effective trade show banner can help. It is one of the most important elements of your booth. It can significantly boost the success of your exhibit. But it must capture attention, convey key messages, and create a lasting impression.

Types of Trade Show Banners: Hanging Displays, Banner Stands, and More

Your trade show banner is a visual representation of your company. You’ll want to choose a banner that helps draw attendees to your trade show display.

Hanging Displays

Hanging displays can ensure your messaging is easily seen. It eliminates the chance of attendees missing your banner in a crowded exhibit hall. They come in various shapes and sizes that can make your banner stand out even more.

Banner Stands

These are the most common types of banners used at trade shows. They are usually lightweight, making them easy to carry, mount and dismantle. Their affordability allows the use of multiple banners. It’s the perfect way to depict your message throughout the crowd.

Fabric Banners

Fabric banners are an alternative to the traditional banner stand. It consists of a fabric print that slides over an aluminum frame. They’re also more versatile as prints can be double-sided.


Tents are usually more suitable for outdoor displays. However, they can also attract crowds at a trade show. A tent display includes a sheet of fabric or material attached to a supporting frame.

They come in various sizes. Smaller tents are free standing while larger ones require anchoring.

Capture Your Audience’s Attention 

An effective trade show banner design will stand out in a crowded exhibit hall. However, it must be the appropriate size and height with impactful imagery. It should accurately represent your brand with consistent branding elements including your:

  • Company name
  • Company logo
  • Typography
  • Brand colors
  • Tagline

Each should be easily recognizable. It also helps to incorporate unique and fun trade show graphics that grab attention. Use one or two high-resolution images with maximum impact and include a clear call to action.

The entire design should be cohesive and reflect your brand while enhancing your messaging. Lighting can also help showcase your banner, as the goal is to grab the attention of potential customers.

Ultimately, you want them excited to learn more about your products, driving traffic to your trade show display. A captive audience provides the perfect opportunity to relate your brand’s story. It also allows you to champion the benefits of your product and service offering.

Communicate Your Brand’s Message

Graphics and fonts are important, but your banner should go beyond that. It must also resonate with your audience. This involves blending visuals and language that connect with potential customers.

Trade shows can be busy and overstimulating environments. Many attendees often simply want to visit booths that pique their interest. Competing messages can sometimes be overwhelming for them.

Straightforward messaging that communicates your unique selling points helps eliminate ‘the noise’. It focuses on how your product or service will fulfill the needs of potential customers.

But how can you increase the chances of attendees reading this message? By using large, readable fonts at eye level.

Create a Lasting Impression 

Your trade show banner offers an opportunity to create a lasting first impression. It introduces your brand, product, or service. You won’t want it to be the first and only opportunity to showcase your company.

Banner designs usually set the tone for attendees who visit your trade show display. It should be the beginning of a memorable brand experience. Let it complement your exhibit display.

You can use your banner to highlight special offers that will be available at your booth. You might even want to engage attendees even more. Interactive elements such as QR codes or augmented reality can help.

They can be the perfect introduction to some great exhibit booth ideas such as:

  • Promotional activities
  • Interactive displays
  • Giveaways

You can also incorporate an engaging social media campaign simultaneously. It can include influencers or brand ambassadors on location who help promote your brand.

Making Your Trade Show Banner Effective  

A few factors that can affect the impact of your trade show banner. The exhibit hall layout and attendee flow are two of them. Both should help determine the size and shape of your banner.

The number of attendees and the location of your booth can help with the appropriate positioning of your banner. Ensure your banner faces attendees as they walk through the hall and is easy to read from a distance.

The number of attendees that visit your display could be one way to measure the success of your banner. QR code usage will allow you to calculate the number of banner interactions.

Your banner could also be a key element in promotional activities. Basing giveaways on information found on your banner can increase visitor engagement.

But what happens if your banner isn’t as effective as you hoped? Simply make the necessary adjustments, based on this list for future events.

The Key to a Successful Trade Show Exhibit 

Custom trade show banners are a staple of most exhibits. They introduce your brand and invite attendees to learn more about your company. However, you only get one opportunity to make a lasting impression.

You’ll want to ensure your trade show banner is effective. An effective trade show banner is key to boosting your exhibit’s success.

It should captivate your audience’s attention and communicate your brand’s message. It should also make a lasting impression. How can you apply these strategies when creating your banner?

Infinity Exhibits can help. We create impactful trade show exhibit booth designs. We also offer a range of services including logistics, shipping, installing, and dismantling.

We’ll make your next exhibit easy. Contact us to get started today!

Carlos A. Espitia
Live Chat Software