Of all the attendees at trade shows, nearly 70% represent new, potential customers. Furthermore, 99 percent of marketers say that trade shows provide their companies with unique value.

Trade shows provide an incredible amount of value to your company, but in order to reap the best benefits, you have to make sure your expo display stands out.

Take a look at this quick list of trade show booth ideas that will make you the talk of the event.

 

1. Start Way Before the Trade Show

One of the best and easiest trade show booth ideas is to start building excitement for your booth long before the event starts.

Use social media to give hints about some of the amazing things you’ll have at your trade show booth. Get pictures from the event coordinators and post them on your company Facebook page as the trade show gets closer.

You can even post a few giveaway ideas and have your social media followers vote on their favorite ones. Building up this excitement before the event will keep people interested in your booth and make them much more likely to stop by during the trade show.

 

2. Make People Feel Comfortable and Invited

trade show displaysIf you have a large space for your booth, set up some chairs. There isn’t a lot of seating at trade shows, and people will appreciate the chance to sit down and rest for a few minutes.

This is also a good way to expose them to your company.

They’ll likely be sitting for several minutes at least, and during this time you can introduce yourself. If you don’t have time to talk to all these people directly, consider setting up a screen that plays an engaging presentation about your company.

Putting padded mats over the floor is another good idea if you don’t have the space for chairs. A lot of trade shows are held on hard, concrete floors, and comfortable mats will invite people to stick around your booth for a while.

 

3. Provide Something Everyone Needs

This could be things like food or bottled water. People get hungry walking around a trade show all day, so handing out cookies, muffins, or fruit will quickly draw a crowd to your booth.

You might even attract some hungry competitors.

Trade show attendees are on their phone a lot during the event, so setting up a charging station will bring you a lot of traffic as well. All you have to do is set up a table where people can sit and charge their phone.

Again, this is a great chance to expose them to your company. You can create a custom table cover with your company name and logo on it or put pamphlets on top of the table with relevant information. They’ll have nothing else to look at while their phone is charging but your booth.

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Massive Booth Design

We Bring Trade Show Display Ideas to Life

Let's Build Yours

Best Trade Show Booths

Convention Booth Ideas that Rock

Let's Build Yours

Creative Booth Ideas

Because Boring Doesn't Convert

Let's Build Yours

Fun Trade Show Booth Ideas

The Best Trade Show Booths Attract Attention

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4. Make Your Booth Noticeable

If you can, check out your competitors before the event so you can see how they’ll be decorating their booth. Then come up with some bigger and better trade show booth ideas.

Create extra-tall booth displays that stretch high above everyone else around you. People will be able to see your booth from a distance, maybe even right when they enter and wonder what it is.

You can also make an overhead display and hang it above your booth or lay some kind of graphic on the floor in front of your booth (this could be something as simple as an arrow or your logo).

If you want to get really creative, think of objects that are sure to catch peoples’ eyes. Maybe a custom wrapped bike or car.

 

5. Make Your Booth Interactive

An easy way to make trade show displays interactive is to give a demo of your products!

If you sell massage chairs, set them up and let people give them a try. Massages are popular, especially at an event where people spend most of their time walking. You could end up with a long line outside your booth. The line will attract more people on its own because they will want to know what’s happening.

You curl peoples’ hair if you sell curling irons, give people simple makeovers if you’re selling makeup, clean peoples’ shoes if your selling shoe cleaning products… the list goes on and on.

If demonstrating your products takes a little too long to do it all day, you can schedule specific demo times (this works well for things like cooking demos). This could gather an entire crowd to your booth several times a day.

 

6. Play Some Games and Give Out Prizes

One simple way to do this is having people complete a quick task that will enter them into a drawing. These tasks could be as easy as singing in at your booth, signing up for your email list, taking a picture and tagging your company, or using your custom hashtag.

 

7. Hand Out the Biggest Bag

When you do hand out prizes or free giveaway, make sure you give them to people in a really big bag. This may seem silly, but other companies will probably give out bags too.

People carrying multiple bags tend to stuff them all into the biggest bag.

Make sure that biggest bag is yours. Other people will see them carrying those bags around and want to find out where they came from.

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Top of the Line Backlit Displays

Stunning 10ft, 20ft, and 20x20 Configurations!

Top of the Line Tension Fabric Displays!

Lightweight, Portable, Easy to Assemble Tension Fabric Booths!

Show-Stopper Trade Show Displays

GET MORE CUSTOMERS WITH A NEW CUSTOM BOOTH!

Lightweight Shelving Display Experts!

SAVE ON ALL LIGHTWEGITH CUSTOM SHELF DISPLAYS!

Merchandise & Sell!

CUSTOM SLATWALL DISPLAYS AT AN AFFORDABLE COST!!

8. Provide a Special Trade Show Deal

Special deals are other great trade show booth ideas. People like getting special things, and they are more likely to buy something from you that day if it is discounted or comes with other perks.

But don’t make the deal too ridiculous.

Keep it professional and beneficial to you. People jump on all kinds of deals, so it doesn’t have to be better than everyone else around you.

 

9. Bring Your Own Lights

Sometimes, the overhead lights may not be very good and bringing your own lights make trade show exhibits easier to see.

The right kind of lights also feel cozy and intimate and will attract people to your booth.

 

10. Set Up a Creative “Stunt”

This is something nobody expects to see at a trade show. Your stunt trade show booth ideas can be totally unique and different. Think way outside of the box.

For example, Young Entrepreneur Council brought penguins to one of their trades shows. As you can imagine, it attracted a lot of attention. They had crowds at their booth throughout the entire day.

 

Plan All Your Trade Show Booth Ideas Ahead of Time

Do as much research before the event as you can so you can be prepared for the space you’ll have and the lighting you’ll get. Some places may allow you to hang banners or overhead displays while other places won’t be able to do so.

Getting ready to go to a trade show but don’t know where to start? Contact us and we’ll help you plan your booth!

WHAT CUSTOMERS SAY ABOUT US

Infinity Exhibits
4.9
Based on 18 reviews
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From start to finish, the Infinity Exhibits team made the process of designing, ordering, setting up, and delivery a super easy process. The customer service was top notch and they were unbelievably good with the small details.
Chris TineChris Tine
17:29 18 May 22
I'm so glad I went with Infinity Exhibits. Gene was amazing. He helped me navigate my way through every step in the process from booth design to coordination of trade show details. I would have been lost without his help. And the booth turned our beautifully! We received a lot of compliments and will order again
FL CoastFL Coast
17:51 15 Mar 22
Even during Covid this company has done all humanly possible to make preparations for us to hit our 2022 trade show schedule running. Thank you Gene and your amazing team!!!!
Travis KramerTravis Kramer
13:42 19 Oct 21
I would highly recommend Infinity Exhibits. Excellent customer service and a first class product. Our booth exceeded our expectations. I cannot say enough good things about this companies professionalism.
Carol OliverCarol Oliver
14:22 15 Sep 21
Top notch! Excellent service, excellent booth and graphics options resulting in a beautiful booth that serves as a 10x10 and a 10x20 -- the quality and design is much better than previous pop-ups and even easy to assemble! The initial contact was right before COVID and even though production was during COVID and had to work under duress and CDC guidelines, Gene Friedman and his team at Infinity met all timelines and created an amazing exhibit. The team was so easy to work with and walked me through step by step for set up, tear down and packing. The "how to" guide they provided is very detailed, complete with photos! We received so many compliments and have recommended Gene and Infinity Exhibits to many other exhibitors and associates in the broadband industry.
Trent CooperTrent Cooper
18:57 17 Aug 21
We have used Infinity Displays for years. We recently ordered some new pieces that did not turn out as expected. Within minutes of contacting Infinity, they had the solution and the new pieces in the process. Excellent product and even better customer service.
Nichole WarmanNichole Warman
17:47 23 Jul 21
We've been working with Infinity for several years now, and for good reason. The team built us a professional, high quality booth that we instantly fell in love with. So we bought another. And then we wanted to combine the two. Then we had more ideas... and every time, Gene and the rest of the team were there to help envision what we wanted, work through the kinks of building a custom system, answer all of my silly questions, and help out at nearly the drop of a hat every time. We will continue this relationship well into the future, as we continue to fiddle and finagle these booths into whatever our hearts desire, and we know we'll have the support we need.
Laura PutnamLaura Putnam
20:39 21 Feb 20
I was truly nervous of how this booth would work for us, but we needed something we could use repeatedly - to cut down on waste and costs . We also needed to be able to set it up without tools due to the union rules at our show location. We made a few tweaks on site to the original design and we could not be happier without it came out. I made selling our products so easy and we look more credible with out booth design and set up.
Laura PutnamLaura Putnam
20:39 21 Feb 20
I was truly nervous of how this booth would work for us, but we needed something we could use repeatedly - to cut down on waste and costs . We also needed to be able to set it up without tools due to the union rules at our show location. We made a few tweaks on site to the original design and we could not be happier without it came out. I made selling our products so easy and we look more credible with out booth design and set up.
Steven BranchSteven Branch
01:08 12 Feb 20
I was a novice when it came to designing and constructing a booth as well as the set up tear down process. Gene walked me through the process from start to finish. He educated me beyond expectation even before receiving a PO from me. Gene's openness and willingness to help me understand what I needed to know was invaluable. We ultimately purchased our booth from Infinity Exhibits and the quality of the product and the setup and tear down at our conference was exceptional. Infinity Exhibits sets the benchmark for customer experience, quality, and cost/benefit. I highly recommend Infinity Exhibits to anyone needing their services.Steven BranchPresident & CEOConfigurable Management Consulting, LLC
Anjie BitzaAnjie Bitza
15:19 03 May 19
The entire team at Infinity Exhibits has been amazing to work with!! We have been exhibiting for years, but this is our first actual booth! You and your team have made the process simple, been wonderful to work with, and with such a quick turnaround time! We are more than pleased with how helpful, responsive, and amazing you have been! Ecstatic about the end result! Thank you for making us look so good!
Anjie BitzaAnjie Bitza
15:26 02 May 19
The entire team at Infinity Exhibits has been amazing to work with!! We have been exhibiting for years, but this is our first actual booth! You and your team have made the process simple, been wonderful to work with, and with such a quick turnaround time! We are more than pleased with how helpful, responsive, and amazing you have been! Ecstatic about the end result! Thank you for making us look so good!
Kam KyzerKam Kyzer
19:20 26 Mar 19
Our experience with infinity was great! They walked us through every step of the process. We are a small business. This is our first booth and infinity made sure that all our graphics we spot on. The ability to provide us with a design concept was really helpful. dan and gene were excellent to work with! I would highly recommended infinity without reservation. Our display turned out fantastic and we really stood out at in the sea of exhibits at our conference. Thanks infinity!
Emily JannottaEmily Jannotta
19:52 18 Feb 19
This company was great to work with from the design process to the final product! I would definitely recommend them for any trade-show needs you have!
Emily JannottaEmily Jannotta
19:52 18 Feb 19
This company was great to work with from the design process to the final product! I would definitely recommend them for any trade-show needs you have!
Ashley EaganAshley Eagan
19:27 31 Jan 19
The people at Infinity Exhibits do excellent work at a price that is fair to them as well as the client.My company ordered a tower from them for our trade show booth a few years ago. In the meantime, some of our products changed and I wanted to reflect the changes with new pictures on the panels of the tower. I contacted Gene and he was very helpful but did explain to me that this was a very busy time for them. Even at that, our new panels shipped just over a week later. I highly recommend them!
Ashley EaganAshley Eagan
19:27 31 Jan 19
The people at Infinity Exhibits do excellent work at a price that is fair to them as well as the client.My company ordered a tower from them for our trade show booth a few years ago. In the meantime, some of our products changed and I wanted to reflect the changes with new pictures on the panels of the tower. I contacted Gene and he was very helpful but did explain to me that this was a very busy time for them. Even at that, our new panels shipped just over a week later. I highly recommend them!
Emma MoriartyEmma Moriarty
12:18 17 Jul 18
Infinity Exhibits was excellent to work with. They gave our company exactly what we asked for and put up with us through all of our last min additions. We just brought our new trade show booth to its first show and our feedback from customers as well as other exhibitors was amazing. We had one of our more successful shows because of this booth. THANK YOU Infinity Exhibits!
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