Research shows that over 90% of trade show attendees are heading to trade shows in search of new products. What that means is that almost everyone who visits your trade show booth has money to spend. It’s your job to convince them to spend it on your products.
Trade shows present unique opportunities and barriers for businesses both large and small. On the one hand, almost everyone in attendance is a lead. On the other, your local and regional competition is only a few feet away–literally.
How can you make sure that you stand out from the crowd? Visual merchandising is the best way to attract a crowd and close sales left and right.
Not sure how to bring innovation to your visual merchandising? Read on for our best visual exhibit strategies.
Prioritize Branding
Branding should always be a priority for businesses. Building brand recognition is crucial to closing more sales, especially when 73% of customers are more likely to shop with businesses they’re already familiar with.
When you’re in such close quarters with your competition, branding is more important than ever. Trade shows offer a unique opportunity to make a face-to-face impression on hundreds of potential customers. Even if you’re offering similar products as the next booth over, your branding can help seal the deal.
Trade shows aren’t just about making sales in the present. They’re about securing customers for life. Make sure your trade show booth displays your brand clearly and cohesively so that attendees will remember you the next time they’re looking for a place to shop.
Let Your Lighting Lead the Way
When you’re setting up your trade show booth, you don’t want to rely on overhead lighting, alone. Planning out exhibit lighting allows you to take control of what draws the eye.
When you’re selecting your lighting options, there are a few things to keep in mind. Your lighting needs to:
- Illuminate your entire trade show booth, as dim lighting tends to deter interest
- Set the tone that matches your business
- Bring the most focus to your products and points of purchase
Backlit shelving, for example, is a great way to guarantee that attendees will notice your products. Spotlights are also useful tools for larger products like ATVs and boats.
Immerse Your Visitors in a Theme
Consumers are looking for more than just a place to shop. Nowadays, consumers want experiences that are memorable and meaningful. They want to shop with businesses that tell a story and make connections on a personal level.
By incorporating a theme into your trade show booth, you can give them the experience and connection they’re looking for. Great theme examples include:
- Wedding themes for caterers or wine distributors
- Camping themes for outdoor equipment manufacturers
- Tropical getaway themes for vacation planners or airlines
Embrace a theme in your visual merchandising so that attendees can get a feel for your products in action. Themes can influence your decor, lighting, and product displays. At the end of the day, a theme will add a nice and interactive touch to your trade show booth.
Create an Experience With Interactive Displays
Technology is changing the way we experience trade shows. The introduction of holographic designs, video walls, and virtual reality goggles have heightened trade show attendees’ expectations.
One of the biggest reasons that we suggest incorporating interactive displays into your trade show booth is that they are guaranteed to attract a crowd. Technology can be used to increase the experiential feel of your booth. You can use it to show off products, provide games and entertainment, and display information in a fun and interesting way.
Devote Signage to Trade Show Deals
Trade shows can be fast-paced environments. Everyone who attends a trade show is having their senses stimulated and their attention pulled in different directions. These are things that you’ll want to keep in mind when putting together trade show signage.
Any signs you use for your trade show booth should include:
- Branding
- Concise and helpful information
- A call to action
What you don’t want is to use signage to fill empty space without a purpose. You don’t want to bring signs to a trade show that are cluttered with information. Attendees should be able to glance at your signage, gather the information on it, and feel compelled to follow your call to action.
One way to use your signage to your advantage is to devote it to advertising trade show deals. Trade show deals like trade show exclusive discounts or pre-orders are necessary if you want to close deals on the floor. Using signage to advertise your trade show deals will attract attendees from afar and compel them to stick around for more information.
Enlist the Professionals For Booth Design
Whether you’re new to the trade show circuit or you’re looking to revamp your booth design ideas, we’re here to help. Our line of stunning trade show display booths will help you take your next trade show display over the top.
In addition, we can also help you create custom designs that will help you turn your visual merchandising ideas into a reality. No matter your experience level, we can take your trade show booth to the next level.
Stand Out From the Crowd With Strategic Visual Merchandising
Trade shows are a great place to come face-to-face with potential customers. With these visual merchandising ideas, you’ll not only draw a crowd at your next trade show. You’ll close deals like never before.
Looking for more hands-on exhibit strategies to boost your trade show experience? Take a look at our booth and service options and request a quote today.
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- An Example Product Presentation: Use This to Model Your Exhibit - September 25, 2023
