Ready, Set, Engage: A How-To Guide for Interactive Booth Ideas

Ready, Set, Engage: A How-To Guide for Interactive Booth Ideas

Gene Friedman

Gene Friedman

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Times may change, but the power of tradeshows hasn’t. In 2017 tradeshows and events in the United States generated over $13 billion in revenue.  Tradeshows can make your company a lot of money, but only if you handle them the right way. The best way to make...
8 Successful Vendor Booth Decorating Ideas

8 Successful Vendor Booth Decorating Ideas

Gene Friedman

Gene Friedman

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
What if all your conference trips were nothing but a waste of time and money? When you set up a vendor booth at a conference, you have two main goals: advertising to new customers and networking with fellow professionals. However, they won’t visit your booth at...
7 Awesome Trade Show Giveaway Ideas to Help Build Your Brand

7 Awesome Trade Show Giveaway Ideas to Help Build Your Brand

Gene Friedman

Gene Friedman

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Nothing beats free stuff! And that’s why handing out branded swag at trade shows is one of the best ways to promote brand awareness. The attendees get free stuff that makes them happy. And you get your name in their heads every time they use your branded...
Trade Show Booth Games: The Secret to Being Remembered at a Convention – new

Trade Show Booth Games: The Secret to Being Remembered at a Convention – new

Gene Friedman

Gene Friedman

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Trade shows have many benefits for your business. They increase brand awareness, B2B opportunities, and help grow your customer database. But, the key to a successful trade show starts with engagement. To get people to your booth, you have to stand out and offer...
7 Trade Show Booth Ideas for Small Budgets

7 Trade Show Booth Ideas for Small Budgets

Gene Friedman

Gene Friedman

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
How much do you think the trade show revenue in the United States is? A. $1 billion B. $5 billion C. $10 billion If you answered A, B, or C, then, you’ve got some trade show fact-checking to do! That’s because in 2016, this sector made a whopping $12.81...
7 Tips for Designing Trade Show Booth Graphics

7 Tips for Designing Trade Show Booth Graphics

Gene Friedman

Gene Friedman

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Trade shows share a lot in common with whale hunting of the late 17th century. You load up your ship with all your best equipment and personnel, set sail, and hope to come back with profit. The key difference between then and now is they used harpoons and you use big...
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