According to Investopedia, approximately 20% of new businesses fail during the first two years, often due to mismanaged marketing. Attending trade shows is one of the most effective ways to showcase your brand to the right audience. However, the choice of Conference & Storage Rooms can significantly impact your trade show experience.

Having a designated space for conversations and storage keeps your sales team and products organized, ensuring a smooth event flow that allows you to maximize the occasion. In this planning guide, we’ll discuss the key attributes to consider when searching for the ideal conference or storage room solution for your business.

Conference and Storage Rooms

What are the benefits of a designated conference and storage space?

• Private seating
• Video and high-quality Audio for presentations
• Ability to hold multiple sales conversations simultaneously in a separate, controlled environment
• A VIP feel for potential clients
• Expanded space for impactful graphics and logos
• Easy and secure access to product and/or promotional materials

What should you consider when determining the ideal conference and storage room solution for your business?

Size of the booth space

• • Small booth spaces may not be suitable for a full conference and storage room but can be equipped with a few chairs and a table, separated from the main exhibit by a wall or other design element to create a sense of privacy. Additional storage can be achieved with locking counters, pedestals or workstations.
  • Medium booth spaces offer more flexibility, allowing you to blend traditional display elements with a conference and storage room that fits your needs.
  • Large booth spaces provide endless possibilities, including double decker displays! You can combine private and semi-private spaces with traditional display elements for a cohesive and memorable experience.

Materials

• • Aluminum Extrusion framing provides durability and a professional appearance, along with longevity, allowing for updates to graphics and wall panels over time.
  • PVC panels can be printed with graphics or logos and clear or frosted acrylic panels can be used to maintain visibility from the trade show floor.
  • Slatwall is useful for displaying merchandise with pegs or shelves and often provides additional graphic header options and can be combined with PVC panels for strong brand representation.
  • Locking Doors ensure security and privacy.

Accessories

• • Number of seats and tables (both inside and outside the conference and storage room)
  • Lighting
  • TVs and Audio Equipment for presentations
  • Counters, pedestals or workstations for product demonstrations
  • Flooring

Complementary Display Options

Based on the size of your booth space, consider additional display needs that complement your Conference and Storage Room to create a cohesive brand representation.

Options include:

• Custom Aluminum Extrusion Displays
• Slatwall Merchandising Displays
• Backlit Displays
• Lightweight Shelving/Gridwall Displays

Your products and activities at the show will ultimately dictate the size and type of private meeting or storage space required. If privacy or secure storage is crucial for your exhibiting success, various Conference and Storage Room options are available to engage potential clients and meet your needs.

With over 20 years of experience providing trade show solutions for our clients, Infinity Exhibits can help bring your vision to life. Contact us today to get started!