Trade show events can be incredibly valuable opportunities to reach new customers and grow your business, provide unforgettable brand experiences, but they’re also expensive and time-consuming. It’s not enough to just show up at an exposition with a generic convention display and expect to make a splash. You need a well-thought-out strategy that will help you stand out on the trade show floor from the competition.
Hiring a professional trade show exhibit company is the key to success. These companies will help you plan out your entire marketing strategy, from choosing the right trade shows to exhibiting in the right way. They’ll also help you create an eye-catching trade show exhibit that will draw in potential customers.
Here are 10 things The Best Trade Show Exhibit Companies Do for Their Clients
Plan Out a Trade Show Marketing Strategy for Success
You’re attending a business expo, but you’re not sure what to do or where to start. It can be difficult to know how to make the most of your time and resources at a trade show. There’s so much going on and it can be hard to know what’s worth your time. Professional tradeshow booth companies are the answer. They can help you plan out your entire strategy for the show, from deciding which competitor booths to visit to creating an effective expo marketing campaign.
Additionally, display companies can provide valuable feedback about your products or services. They’ll be able to tell you what works and what doesn’t, and they can offer suggestions on how to improve your display. This feedback can be invaluable in helping you to make the most of your expo experience. A great display manufacturer will have a solid project management team who will strategize your expo marketing plan for success.
Help you Find the Right Trade Shows to Attend
When looking for trade shows to attend, it’s important to do your research and find the shows that are the best fit for your business. When choosing conventions for your business to attend, the display company you’re working with will help you consider the following factors:
- The products and services that you offer
- The target audience that you’re trying to reach
- The size of the event
- The location of the event
- The type of event (expo, conference, etc.)
Each factor will help you narrow down your options and make it easier to find the right trade shows for your business. For example, if you offer a product that isn’t well suited for trade shows (like heavy machinery), then you’ll want to focus on conferences and other events that are more suited to your industry and will fit your ideal brand image.
You should also make sure that the event is well-organized and has a good reputation. The last thing you want is to spend a lot of time and money preparing for a show that turns out to be a disaster.
Once you’ve narrowed down your list of potential shows, it’s time to start planning your exhibit. This is where a professional trade show exhibit design company can help. These companies can provide everything you need to create an eye-catching and effective booth, from design and fabrication to logistics and shipping.
Offer Alternatives to Purchasing a Booth, and Provide Financing
There are a few alternatives to purchasing a booth outright. You can lease or rent a booth, which is a more affordable option than buying one. You can also choose to finance your booth, which will help you spread out the cost over several months or years. By financing your exhibit, you’ll be able to get the booth of your dreams without breaking the bank.
Finally, you can also choose to buy or rent used trade show booths. This is a great option if you’re on a budget, or if you want to save money on your marketing expenses. Buying or renting a used booth can be a great way to get the most bang for your buck.
Financing a trade show booth can be a great way to spread out the cost over several months or years. By financing your exhibit, you’ll be able to get the booth of your dreams without breaking the bank. There are a few different ways to finance your booth, including leasing or renting a booth, or choosing to finance your exhibit.
Design an Attention-Grabbing Trade Show Exhibit
When you’re exhibiting at an expo, it’s important to have an eye-catching display that will draw in potential customers. Trade show exhibit design companies can help you create a booth that will stand out from the competition. By working with a professional booth design company, you’ll be able to create an custom trade show booth that looks great and helps you achieve your marketing goals.
When it comes to trade show displays, there are a few things to keep in mind:
- First and foremost, make sure your display is eye-catching and catches people’s attention.
- Secondly, make sure your display is also informative, telling people who you are and what you do.
- Lastly, make sure your display is professional and looks high-quality.
In terms of design, simplicity is often the key – go for clean lines and sleek designs that will stand out against the clutter of other exhibitors. Also be sure to use high-quality materials and printing techniques to give your display a polished look. Exhibit designers will provide you with several display solutions giving you that creative edge and fulfilling your exhibiting needs, whether it’s traditional trade show exhibits, backlit displays, fabric structures, backwall displays, or a merchandising display to display products at live events on a large scale, your next event will be a huge success when you start with the right strategy.
Provide In-House Printing and Graphic Design & Promotional Materials
The good trade show display companies offer graphic design and promotional materials services. However, not all trade show display companies offer these services, so it is best to inquire with the company directly to see if they can help with your specific needs.
Printing services are a common offering among trade show display companies. This includes printing of large-format graphics, booth backdrops, table throws, and other marketing collateral. Companies that provide printing services generally have in-house designers who can help you create custom designs or work with existing designs provided by you. Portable displays, banner stands, and large hanging banners fall under this category.
Many trade show display companies also offer promotional materials such as giveaways and lanyards. These companies typically have relationships with suppliers of these items and can order them in bulk at a discounted price.
By providing in-house printing and graphic design, as well as promotional materials, these companies will help you create an eye-catching booth that will draw in potential customers. They’ll also help you plan out your entire marketing strategy, from choosing the right trade shows to exhibiting in the right way.
Fabricate a Custom Trade Show Exhibit
The trade show exhibit manufacturer will work with you to design a booth that fits your brand and meets the requirements of the trade fair. Award-winning exhibit design required the perfect design and fabrication process.
The booth will be made up of a variety of elements, including:
- Display walls
- AV equipment
- Accessories (such as literature racks, counters, and sign holders)
The trade show booth manufacture will assemble the booth and ensure that it is ready for shipping to the trade show venue.
Provide Installation & Dismantle Services
Many trade show display companies offer installation and dismantle services. However, it’s important to inquire about the specific details of these services (e.g., what’s included, how much does it cost, what’s the turnaround time) before you sign up.
Also, keep in mind that not all trade show displays are created equal. Some displays are more complex and/or require more assembly than others. So if you’re working with a relatively inexperienced team or if you’re short on time, it might be a good idea to choose a simpler display that can be set up quickly and easily. Be sure to ask your trade show display company about their installation and dismantle assistance before you order your booth. This will ensure that you have everything you need to have a successful trade show experience.
Assist With Logistics and Shipping
Reputable trade show display companies will offer some level of logistics and shipping support. In most cases, this will include helping you to select the best transportation and shipping options, coordinating with the carrier to ensure your exhibit arrives on time and in good condition, and providing detailed tracking information so you can keep tabs on your expo displays shipment.
However, it’s important to note that not all companies offer the same level of support or expertise. So be sure to ask about this service in advance and read reviews from past customers to get a better idea of what to expect.
Provide Affordable Storage
Convention booths storage is usually affordable and ranges in price depending on the company you go with. Most trade show display companies offer booth storage. Many companies also offer storage between trade show events, so your booth can always be stored in a safe and secure place. This is a great option for those who don’t want to have to worry about set-up and tear down every time they go to a show. Plus, it’s one less thing you have to stress about!
Continuing Support After The Trade Show
Good trade show booth companies offer continued support after trade show events. This can include on-site assistance during the event, as well as help setting up and packing up your booth. Many companies also offer post-show assistance, such as follow-up calls or emails to gauge how the event went and get feedback on the booth.
When planning a trade show marketing strategy, it is important to work with a reputable and experienced exhibit company that provides all these trade show services. These companies can help you find the right conventions and corporate events to attend, provide alternatives to purchasing a booth, and offer financing. They can also design an attention-grabbing trade show exhibit and provide in-house printing and graphics design as well as promotional materials. Additionally, they can fabricate a custom exhibits and provide installation and dismantle services. They can also assist with logistics and shipping. Most importantly, these companies offer continuing support after the trade show. This support can include booth storage, which can be an added expense for companies that only exhibit once or twice a year. By working with a tradeshow exhibit company, you can ensure a successful and cost-effective trade show marketing strategy.
If you are looking for a reputable and experienced tradeshow booth company, contact Infinity Exhibits. Their customer service team, design team, and sales team are second to none and they will provide a full-service display solution experience with an innovative style, whether your next event is in Las Vegas or in Orlando, or you have multiple shows lined up, Infinity Exhibits are the trade show exhibit builders to turn to for your next custom exhibit.
Let's Design Your Display!
What are you looking for?
- Exhibit Booth Design: The Importance of Trade Show Booth Lighting - February 9, 2024
- Exhibition Display Trends: How to Shine at a Trade Show In 2024 - January 19, 2024
- How Much Does a Vendor Booth Cost? Affordable Trade Show Display Ideas - December 11, 2023