What You Should Know as a Trade Show Exhibit Buyer
Few marketing channels can match trade shows in effectiveness and audience engagement. More than 80 percent of trade-show visitors can remember a company’s exhibit, and that number has increased from 67 percent a little over a decade ago.
The increased effectiveness stems in part from knowledgeable exhibit consultants who guide clients toward the right exhibit tools for their needs. And it results from clients who take time to understand the industry and what they can expect as they enter the trade-show circuit. If you’re just sticking a toe into trade-show marketing, here are some things you should know as an exhibit buyer to help you get the most from your investment and stand out from the crowd.
You’ll need a plan and strategy
With nearly half of visitors to trade shows saying they plan to buy the exhibited services or products, the stakes are high for getting your exhibit right. Before you engage with a vendor, spend some time planning. Knowing your deadline is important, and you can never plan too far in advance. Planning ahead also leaves time to correct any errors and make last-minute adjustments to your setup.
The right vendor can help you deal with sticker shock
If you’ve never purchased an exhibit or it’s been a while, you may be surprised at the cost, which can range from around $3,000 to as much as $50,000. To feel confident that you’re getting the most for your money, find a reputable vendor you can work with over a period of many years. While the initial cost of an exhibit may take a chunk of your marketing budget, subsequent years should require less of an investment as you simply update your existing system.
You should ask lots of questions
The options for your trade-show setup can be mind boggling. Should you go with a 10’x10’ display, or will a 10’x30’ work better? The right display for your needs depends on multiple factors, including the intended use, the message you want to send and your budget. You can choose among multiple types of exhibit systems, including modular, portable and more. A qualified and knowledgeable exhibit consultant can help you sort through the possibilities, provide you with a detailed quote and ensure that your existing corporate identity meshes well with your display.
Exhibiting at trade shows is one of the best ways you can spend your marketing dollars. To get the most from your investment, consider working with an experienced vendor like U.S.-based Infinity Exhibits.
Infinity Exhibits provides clients with stunning trade show display systems that are budget-conscious, yet don’t compromise on presence or style. Call us when you’re ready to plan out your next display!
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