Trade shows are key for businesses to market themselves and meet new customers. Yet, for small and medium-sized businesses, the cost of setting up a booth at these events can be high, sometimes up to $25,000 or more. SME companies often have tight budgets that do not...

The biggest tradeshow worldwide is in China and covers a whopping 12.7 million square feet of space. In the fast-paced world of business, distinguishing oneself from the crowd is essential for success. In no place is this more clear than at trade shows, where...

The largest trade show was 2023's ConExpo-Con/Agg. It boasted almost three million square feet of exhibit space. An exhibit booth design can make or break your experience. Among the many elements of an effective booth design, lighting is the most crucial. It can...

In 2024, your exhibition display needs to be on everybody's lips, or it will not make an impact. With that in mind, imagine entering a busy event hall, and your brand is the focus of all attention, drawing eyes from every corner. That sounds nice, doesn't it? Infinity...

Trade shows offer unlimited opportunities for business owners to market their brands and engage with potential new customers. Yet amidst the buzz, you'll see intelligent booth designs that seem to catch everyone's eye, causing you to ask yourself, "How much does a...

Participating in trade shows is one of the most common market strategies employed by companies. These dynamic events allow you to show off your latest and greatest products and services while boosting your brand awareness. However, to make the most out of your next...

Did you know that over 80% of trade show attendees have buying authority? That's an astounding figure, especially for small and medium-sized businesses looking to exhibit their products or services. The bustling trade show floor, filled with potential clients and...

A recent study involving more than 7,000 consumers demonstrated that simplicity was one of the main marketing qualities that influenced consumers. It was one of the top factors that made them more likely to purchase, repurchase, or recommend a product to others....

So much business and networking happens at trade shows each year. It's why so many companies spend lots of money on their trade show attendance. The trade show planning industry recently increased by nearly 25%, which is an indication of how serious companies take it....

It may surprise you to learn that the first iteration of the color wheel was created in 1666. Today's color wheel is much more comprehensive, and researchers have turned their focus toward determining the best colors to use in marketing. Choosing the right colors for...