7 Tips for Setting Up Tabletop Trade Show Displays

7 Tips for Setting Up Tabletop Trade Show Displays

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Did you know that over 80% of trade show attendees have buying authority? That’s an astounding figure, especially for small and medium-sized businesses looking to exhibit their products or services. The bustling trade show floor, filled with potential clients...
An Example Product Presentation: Use This to Model Your Exhibit

An Example Product Presentation: Use This to Model Your Exhibit

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
A recent study involving more than 7,000 consumers demonstrated that simplicity was one of the main marketing qualities that influenced consumers. It was one of the top factors that made them more likely to purchase, repurchase, or recommend a product to others....
10 Tips for Creating a Standout Trade Show Table Display

10 Tips for Creating a Standout Trade Show Table Display

So much business and networking happens at trade shows each year. It’s why so many companies spend lots of money on their trade show attendance. The trade show planning industry recently increased by nearly 25%, which is an indication of how serious companies...
7 Tips for Choosing the Right Colors for Your Trade Show Banners

7 Tips for Choosing the Right Colors for Your Trade Show Banners

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
It may surprise you to learn that the first iteration of the color wheel was created in 1666. Today’s color wheel is much more comprehensive, and researchers have turned their focus toward determining the best colors to use in marketing. Choosing the right...
7 Tips for Generating Leads at a Trade Show

7 Tips for Generating Leads at a Trade Show

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
With 70% of organizations using a trade show as a place to pick up new leads, your potential clients might be overwhelmed. You need to find a way to stand out from the crowd and be who a person wants to work with. So, how can you pivot your methods to make sure any...
How to Use Trade Show Design to Generate Leads That Convert

How to Use Trade Show Design to Generate Leads That Convert

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
With almost half of trade show attendees only going to one every year, it is important to ensure that the one they do go to leads to you. You want to ensure you generate leads on the show floor to keep your business growing and make sure your competitors do not get...
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