How Every Trade Show is Like a First Date

How Every Trade Show is Like a First Date

Chief Marketing Strategist at CAE Marketing & Consulting, Inc.
Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE Marketing & Consulting focuses on SEO & PPC management, as well as conversion rate optimization. He has worked as a marketing consultant for small and large businesses alike.
The lump in your throat makes speaking difficult. Your palms are sweaty, and you’re worried about how you look. What if you say the wrong thing? What if the other person can’t stand you? Although it sounds like a first date, this scenario frequently takes place...
8 Ways to Beat the Competition with Your Trade Show Display

8 Ways to Beat the Competition with Your Trade Show Display

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Beat the Competition with These 8 Tips! The trade show industry is huge, with more than $13 billion in annual revenue. And trade shows are more popular than ever, with growth of about 2 percent in each of the past five years, according to a recent market research...
What You Should Know as an Exhibit Buyer

What You Should Know as an Exhibit Buyer

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
What You Should Know as a Trade Show Exhibit Buyer Few marketing channels can match trade shows in effectiveness and audience engagement. More than 80 percent of trade-show visitors can remember a company’s exhibit, and that number has increased from 67 percent a...
10 Easy Ways to Shine at Your Next Trade Show

10 Easy Ways to Shine at Your Next Trade Show

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Exhibiting at a trade show can seem like an impossibly daunting experience, but it certainly doesn’t have to. If you want to put your best foot forward at your next event and truly shine during your next trade show, there are a few easy things that you should...
Client Spotlight – Soft Science

Client Spotlight – Soft Science

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Behind The Scenes – Making of The Soft Science Trade Show Display We shipped out this spectacular 20-foot slatwall display to the guys and girls at Soft Science.  Who and what is Soft Science?  They are designers of shoes that you can relax in, shoes that you...
Live Chat Software