How to Measure the ROI of Your Trade Show Marketing

How to Measure the ROI of Your Trade Show Marketing

Chief Marketing Strategist at CAE Marketing & Consulting, Inc.
Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE Marketing & Consulting focuses on SEO & PPC management, as well as conversion rate optimization. He has worked as a marketing consultant for small and large businesses alike.
Carlos A. Espitia
How to Measure the ROI of Your Trade Show Marketing ​These days, there are all kinds of helpful software programs that make it easy for business owners to measure the ROI of their online marketing campaigns, such as web ads and social media campaigns. Unfortunately,...
Interesting Trade Show Stats in The U.S. (infographic)

Interesting Trade Show Stats in The U.S. (infographic)

CEO & Trade Show Marketing Consultant at Infinity Exhibits
Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Gene Friedman
Interesting Trade Show Stats in The U.S. (infographic) One of the stats that really jumped out at me when we were gathering the data for this infographic was that 8 out of 10 trade show attendees have buying authority.  What this means is that if you’re manning your...
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