Gene is the CEO of Infinity Exhibits in Sarasota, FL. He is a trade show marketing consultant with over 20 years of professional experience in trade show display manufacturing and trade show events marketing. His clients are global and range in size from start-ups to Fortune 500 companies.
Trade shows share a lot in common with whale hunting of the late 17th century. You load up your ship with all your best equipment and personnel, set sail, and hope to come back with profit. The key difference between then and now is they used harpoons and you use big...
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