First impressions are incredibly important in every walk of life.
If your business is attending a trade show, you want to ensure people are encapsulated by your brand, and there are various ways you can do this. The first interaction many people will have with your brand will be visual, so it’s vital that you think carefully about your trade show booth design. Having the right trade show backdrop can have a huge impact on your success at such an event.
In this guide, we’ll go over some key tips that will help you come up with effective trade show display ideas for your business. Keep reading for more.
Think About Lighting and Color Scheme
One of the most important elements is the color scheme. Before people read any text or take in images, they’ll notice the colors. As such, you need to make sure the colors you use are sending the message you’re trying to put across.
You shouldn’t simply go with whatever you think looks good. Color psychology can play a huge role in how people will react to your trade show backdrop. It can be beneficial to decide how you want people to react to your brand at a trade show, then you can look into which colors would help you achieve this effect.
You also want to make sure you have suitable lighting. Depending on the colors you go for, your lighting needs might be different from others.
If possible, inspect your area at the event venue beforehand so you can get an idea of the lighting. In some cases, you may want to look into additional lighting, and this can even help your trade show display stand out.
Maintain Brand Consistency
Every trade show is different, which is why you need to consider colors and designs for each event. However, it’s also important to keep your branding consistent.
If you have well-established brand colors, you may want to make sure you stick to these. For example, if you came across a Coca-Cola booth at any kind of event, you’d expect to see the familiar red of that brand.
Consistent branding is incredibly important for brand recognition. As your company grows, more people will immediately recognize it based on the branding. You want to keep this in mind for various elements of a trade show backdrop, such as:
- Logos
- Taglines
- Typography
- Iconography
Through effective trade show networking, other professionals in your industry will get to know your brand better, which can be very good for your business.
Consider Its Functionality
Beyond the appearance of your trade show backdrop, you also want to make sure you take its functionality into account. For example, how big should it be?
You want to ensure it’s large enough that people can easily see it, but not so large that it doesn’t fit in the space you have. Finding out the area you’re occupying ahead of time will give you an idea of how large your backdrop should be.
You should also think about the material, as this can affect its durability, flexibility, and appearance. For example, a fabric backdrop is soft and versatile, making it easy to move and set up in any location. Aluminum framing is also a popular choice as it’s lightweight and durable.
Additionally, you might want a display that you can easily transport. Portable trade show displays are available and you can move them as needed, giving you added flexibility.
Select Visuals and Graphics
Visuals and graphics are crucial for getting attention at a trade show. There will be plenty of other booths, so having a backdrop that catches the eye of everyone there will be very beneficial.
Think about exactly what your mission is at the trade show. You can then come up with some relevant ideas for any imagery on your backdrop. It’s a good idea to make sure these are related to your brand or any specific products that you’re promoting.
Consider the area your booth will be in and how far people are likely to be from your booth. You may want to use a large font to ensure people can read it from a distance.
Consider Creating a Photo Opportunity
You can attract more attention by making your booth interactive. There are a range of ways to provide a more immersive experience, but most companies won’t think about using their backdrop to achieve this.
You can use it to create a photo opportunity using specific graphics or text. A good approach could be to give away products or offer prizes to those doing this.
For example, you could ask people to take a picture in front of your backdrop and upload the image to social media, tagging your business. You could offer a prize as an incentive for this, rewarding one or more users who upload these images. This is a great way to get your brand in front of more eyes outside of the trade show.
Think About Your Target Audience
Perhaps one of the most important things to consider is your target audience. There’s no point in putting effort into a trade show if everything you do doesn’t appeal to them.
Make sure you understand the purpose of the trade show and who will be there. You can then tailor your backdrop and the rest of your booth to make sure it will appeal to them.
Understand the Costs
One final thing to think about is the costs. You should set a budget ahead of time as this will help you make decisions about your backdrop. Various factors will affect the cost, such as:
- Size
- Material
- Customization
Consider how much your business will gain from a trade show so you can set a suitable budget for the backdrop and other elements.
Finding the Right Trade Show Backdrop
An effective trade show backdrop can help your brand stand out and drive better results from a trade show. Consider various design elements alongside your mission and budget to find the right backdrop.
Infinity Exhibits is a leading trade show display manufacturer based in Sarasota, FL. We create custom backdrops for businesses throughout the US using cutting-edge technology that ensures quality every time. Contact us today to request a quote.
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