Companies bet big on trade shows, to the tune of $24 billion a year. You want to make sure that your trade show booth design is making the impact that you need to generate a return on investment.

You can do that by understanding what goes into outstanding trade show design and by working with a company that specializes in trade show designs.

That will ensure that your trade show booth attracts the right customers to your business, instead of generating leads that aren’t the right fit for your business or not generating leads at all.

Keep reading to discover the top trade show design tips and what you should look for in a trade show design company.  

What to Look for In Trade Show Design Companies

Hiring a company that specializes in trade show designs isn’t as easy as it seems. Not all companies are created the same, nor do they have the same focus. Here’ what you need to consider when evaluating trade show design companies.

1. Experience

You want to make sure that the company that you hire has the experience to do the job and they have a track record of success.

You can easily find a portfolio of previous work and you can ask them for referrals or testimonials.

2. Trade Show Designs Are Tailored to Your Needs

Trade show companies will understand what works and what doesn’t. That doesn’t mean that they’ll create cookie-cutter trade show designs for your company.

They’ll take what’s unique about your brand and create a design based on your brand and the company’s goals for the trade show.

3. The Team is Responsive

There’s a lot of planning and communication that needs to happen between your team and the company you work with to design the booth.

You want to make sure that communication is open and that you don’t have to wait for days for a response, especially when you have to make an important decision.

4. Creative and Professional

Designing a great trade show booth requires creativity. That’s especially true if you are relying on the trade show to launch a brand. 

5. Offer a Range of Services

Trade shows are so much more than just setting up a booth. It’s a process and it takes a great team to make it happen.

You want to work with a company that offers a range of services, from trade show design to logistics and installation.

6. They Have a Process

Your company is unique and the company that you work with will understand that. At the same time, they have a system as to how they work.

This system has been defined as the company grows. What that means for you is that nothing falls through the cracks.

7. Focus on Customer Success

Top trade show design companies understand where they’d be without their customers. They have a customer-centric approach. They will work hard to ensure that your company sees success at the show.

They’ll also make sure that they meet all of your deadlines and keep the lines of communication open during the entire process.

Finding Inspiration in Trade Show Designs

If you’re looking for the best trade show design ideas, you can look at successful companies as an example. You’ll notice that there are things that you can do to help further your design.

Planning is Essential

In the early stages, you want to make sure you have the goals set out for the trade show. The goals will depend on your unique business needs. Some businesses may need to make a big brand splash in the marketplace, while other businesses may want to launch a product or generate leads.

That’s the first step in the planning process. You may also want to take the time to form a trade show committee. This will be people who will oversee the trade show process.

This is also the stage where you set your budget for the trade show. You’ll have to take into account all of the expenses.

Finally, you’ll want to create a complete marketing plan for your trade show. The more you can prepare and plan ahead, the better your trade show experience will be.

The Design of Your Trade Show Presence

You want to create a trade show booth design that creates a welcoming environment that people simply cannot ignore. It’s not necessarily about making the most noise – there are plenty of companies that are trying to do that.

It’s more about having a unique presence. Lighting, flow, the staff, colors, and displays all work together to create that presence.

You’ll want to have one spot in your booth be the focal point. That can be a product or a person who will handle inquiries.

Follow-Up Campaign

This process doesn’t end when the trade show ends. In fact, it’s just beginning. This is also the place where many companies fail to find success in their trade show strategy.

Very few companies have a system in place to follow up with leads post trade shows. That leaves a large number of leads who don’t get any follow up communication, not even a note saying thanks for stopping by.

You need to have a massive plan of attack in place to make sure that the goodwill you built up during the trade show doesn’t fall through the cracks.

Plan ahead and create an automated follow-up email campaign with prospects. Thank them for stopping by your booth, and then point them to various content on your website that explains what your company is about.

You can also use this as an opportunity to set up more conversations with your prospects and shows them the benefits of your product line.

Trade Show Booth Designs Matter to Your Business

You’re going to invest a significant amount of resources for attending trade shows. You have staff time, booth design, trade show fees, and travel costs.

You want to work with a company that specializes in trade show design that captures attention and draws people to you. Your job is to plan how you can engage people while they’re at your booth and have a plan to follow up with them after the show.

Are you ready to get started with your trade show booth design? Request a quote today.

 

 

 

 

 

 

 

 

Carlos A. Espitia

Chief Marketing Strategist at CAE Marketing & Consulting, Inc.
Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE Marketing & Consulting focuses on SEO & PPC management, as well as conversion rate optimization. He has worked as a marketing consultant for small and large businesses alike.
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