Trade shows can be a vital marketing tool. They are a good opportunity for networking and presenting your products and services. They also can help promote your brand in general.
When it comes to trade shows or any in-person events, presentation is everything. That is why having the right display is essential. It can help you put your best foot forward while demonstrating the uses of your products.
This article explains the advantages of slatwall displays and how they might be used in boosting trade show impact. Keep reading to learn more about the advantages these offer and why they may be right for you.
What Are Slatwall Displays?
Slatwall refers to a display wall system with horizontal grooves cut into panels. The panels are attached to a wall or other upright structure (such as a trade show booth), allowing different accessories to be hung. You may also hear these referred to as “slatted wall” or “grooved paneling” displays.
Slatwalls are most commonly used for merchandise display in retail stores. However, there are portable designs that allow business personnel to set them up in remote locations, such as trade shows or other locations that require a presentation outside the office.
What Are the Advantages of Slatwall Displays?
There are several benefits to slatwall displays. The main ones to consider include:
- Versatility
- Aesthetics and product visibility
- Maximized space
Versatility
What makes slatwall displays so versatile is their ability to accommodate a wide variety of accessories. These include hooks, brackets, shelves, and baskets.
They also allow you to completely personalize your display layout. You can have unique configurations for distinct products, or different audiences.
Also, slatwall displays are easy to alter and adjust. For last-minute changes or updates, slatwall display accessories are simple to swap out or adjust according to your specific goals.
Aesthetics and Product Visibility
Slatwall displays provide a fantastic backdrop for products. They can be as prominent or obscure as you prefer.
For instance, if you have a product that does not naturally draw attention to itself, a slatwall display can help catch the eye. For bolder products, it can create an unobtrusive background that acts as a stage for the product.
Being able to configure accessories however you like can add to the aesthetic appeal of the display. Imagine shelves positioned to display products in a single line without extra space above or below. This can create a tight, organized arrangement that evokes cleanliness and order, maximizing booth engagement.
A related advantage of slatwall display ideas is the ability to position information or products in any configuration or height. For instance, you can place logos or highlighted products at eye level, to increase visibility. It is easy to group specific products as well, for an organized, clean look.
Maximum Use of Space
The ability to display signage and items on walls makes the most use of vertical space. This is especially advantageous for trade shows or other exhibitions where display areas may be limited.
High-end slatwall displays might also have storage capacity. This can be useful for reducing clutter by stowing extra products, print materials, or other items that are not necessary for the display but that you may need on hand.
What to Look for in a Slatwall Display?
There are several main qualities to seek out in a trade show slatwall display. These are:
- Quality materials
- Variety of color and finish options
- Portability
- Competitive cost
- Warranty
Quality Materials
First, look for displays made of solid materials. For the panels, consider medium-density fiberboard or acrylic, which is durable and produces a sleek finish. They are also easy to clean and otherwise maintain.
Strong frames are vital for durability but also being able to support whatever displays and products you need them to. Look for metal frames. Aluminum is a good option, as it is both strong and lightweight. You can also find displays made from recycled materials to limit environmental impact.
Variety of Color and Finish Options
Good customized slatwall displays will be available in almost any color scheme and finish. Customization is very important to have a display that is congruous with your other branded materials and your business style.
Also, make sure the display can accommodate the accessories you need. This of course depends on your unique product and business goals. A reputable manufacturer should be able to make recommendations based on your business goals.
Portability
Not all effective trade show displays are easy to transport and assemble. This is a must for trade shows and other events. Displays that are too bulky or take exceedingly long to set up can be more hassle than they are worth.
Make sure the display comes with a portable case and that assembly is simple and straightforward. This will allow almost anyone on your staff the set up and use the display, even at a moment’s notice.
Competitive Cost
There are a lot of trade show display companies out there. Most quality ones will offer free quotes for customized displays. Take advantage of these.
Just make sure you are comparing apples to apples rather than going with the lowest quote you receive. Weigh all the other qualities listed above along with cost, to ensure you are getting the best product for your money.
Warranty
A warranty is a good indicator that a company will stand by its product. When you are investing in high-quality slatwell displays, you want the peace of mind that, should it break or fail to perform as promised, the company will make it right.
Find Custom Slatwall Displays for Your Business
Now that you understand how slatwall displays work, you can determine if they are right for your trade show exhibit. A quality one will hold up and look great for years.
Infinity Exhibits is based in Sarasota, Florida, but we serve clients across the entire country. We offer budget-friendly trade show exhibits that do not compromise on quality or style.
Contact us today for more trade show booth tips or to learn more about our products and services.
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