People go to trade shows for three reasons: discovery, networking, and education. They want to find products, meet people, and learn more about the things they care about.
It can be difficult for people, especially those that are just starting out, to get their signage just right. When you consider why the attendees are there in the first place, how can you get your sign to draw interest?
Are you struggling with getting people out of the aisle and into your booth at trade shows?
If you want to create better trade show signage, check out some of our best tips below.
Making Your Trade Show Signage Shine
It’s easy to make booth signs, but it is not so easy to make sure that they stand out.
You need to get people interested in stopping at your booth and buying your products in order to make your time at the trade show worth it.
The way your banner looks may play a big part in that, so it is a good idea to invest some time, thought, and money into it. You need to shine brighter than the competition.
Recognizable and Easy to Understand
The main reasons you need banners for trade shows are so that people know who you are, what you are selling, and what they should expect.
Your brand or company name and the logo should always be a prominent feature on your trade show posters, but this is especially true for your main sign. People need to know what you’re all about or they won’t be interested!
In the simplest way you can, you need to help them see what you do and why it matters to them. What will they get out of stopping to talk to you?
If you’re struggling with this idea, it may help to think of three big advantages that make you better than other booths doing something similar.
For example, if you’re selling homemade crafts, you could say something like “Our crafts are available in more colors, cost less, and are made from high-quality materials”
This tells people what you do while also telling them why you are the best booth at the trade show for whatever product or service you’re selling.
Unique and Memorable
If you can’t think of a simple slogan like the one mentioned above, it may be easier for you to use graphic images for this job.
Think about what you do and why you think people should want your products or services. What does that look like?
You’ll still need to include your brand and company, but including a logo or a graphic image is a smart move. You’re making it easy for people to see something that may stick out in their brain and remember you.
Remember that people are either at trade shows to attend them or to exhibit their products and services. Figure out what types of problems you may be able to solve with what you’re offering in your booth and make that the focus of your banner.
This will help people realize they need to come to your booth and may make them see you as sticking out above the others!
Clear and Concise
Remember that the banner or sign you use on your trade show booth is not that big. As a result, you won’t be able to fit all of the information you want about your exhibitions.
If you’re going to add text, you need to keep it minimal. Not only will a lot of text muck up the overall look of your banner, but it probably will make people less inclined to read it or come see what you have.
It is not a brochure for your brand or company; it’s just a sign. And while this particular sign is an important one, you have to be clear and simple with what you put on it.
The point of the sign is to draw people in so that you can talk about what you have, so why would you want to include all of that on the sign itself? This defeats the purpose of having you there at all!
You only have a few seconds of someone’s attention before they move onto looking at something else. Your sign needs to reel them in, and, to do that, it must grab their attention and keep hold of it.
Consider using a graphic image that has bold colors or is striking to the eye to get people to stop and look. Once they have their eyes on your sign, they may think your sign is interesting and decide to come over and check out your booth.
Think about it from your perspective. If you were in their shoes, what would make you say “wow, that looks like a cool booth” or “I wonder what kind of stuff they have…” and walk over to them?
You need to get attendees out of the aisle and to your booth. After that, you can tell them more about the story because you’ve already got their attention.
Get the Perfect Sign for Trade Shows
Before you start planning what your trade show booth will look like this year, check out our article about trends in design for 2020 and see what you may be able to incorporate.
If you want some extra help with trade show signage, we have some experts here to help you create the perfect trade show display.
Contact us today to learn more about what we offer and get the help you need for the perfect trade booth sign!
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