Are you looking to make a big impact at your next trade show?

Are you interested in finding ways to set yourself apart from the competition, while strengthening your brand recognition in the process?

Learning how to promote a brand takes a lot of practice — but these tips will help you stand out, get more traffic to your booth, and make incredible connections in just a few short hours.

Remember, your brand never gets a second chance to make a first impression.

This post will tell you everything you need to know about how to effectively promote your brand, gain lifelong customers, and ensure that no one ever forgets your company’s name.

Read on to learn how to perfectly pull it off.

1. Get the Perfect Display

One of the most effective ways to promote your brand at a trade show?

Start by creating a unique and eye-catching promotional display.

First of all, doing this will definitely set you apart from competitors who have little more than a folding card table and a couple of pamphlets to hand out to passersby.

Additionally, it helps to reinforce your overall branding message. Your display should be in your company colors, any text you include should be in your customized font, and you should also include your logo somewhere on the display.

You can even create the actual design of your booth to mimic the services you provide. For example, if you’re an airline company, why not have a booth that’s shaped like an airplane?

We also love the idea of having a mascot stand outside of your booth, and encouraging people to step inside and give you a closer look.

When it comes to learning how to promote a brand at a trade show, remember that people also need to be able to move about freely within your booth.

To get a better idea of how to design a booth that leaves plenty of room for a heavy amount of foot traffic without appearing overcrowded, check out our design portfolio.

2. Embrace Unique Promotional Items

One of the most fun things about attending a trade show?

Knowing that you’re going to leave with a bag completely full of promotional items from the other companies who are there to present.

One of the most annoying things about attending a trade show?

Knowing that you’re also going to leave with tons of items that you’ll never really be able to use.

When you want to promote your brand, you need to ensure that the promotional items you hand out are things that will actually remain useful to your target market once they walk out of those trade show doors.

Office supplies like tape dispensers, staplers, or even mousepads are all perfect places to start.

You can also offer them a branded tote bag, so they will have something to haul their SWAG around in — and then reuse as a grocery bag when they get home.

3. Sponsor a Meal

Especially after a long day at a trade show, we know that attendees are going to be hungry!

That’s why we think that one of the smartest brand promotion tactics is to sponsor a meal at the event. We also love the idea of handing out water bottles with your brand’s name wrapped around them.

You can use branded plates, cups, and cutlery, or you can simply elect to have your brand’s sign behind the buffet table. You can also have people dressed up in aprons with your company’s name or logo printed on them, actually serving the food to the guests.

Trust us when we tell you that attendees are going to remember your name — and they’ll definitely stop by your booth later to thank you for the awesome lunch!

4. Promote on Vehicles

Looking for daring ways to promote your brand — that allows you to hit the streets?

If so, we love the idea of wrapping your car in your logo or company name. You can also go for a smaller option, like slapping on a magnet or bumper sticker. This is an awesome way to generate buzz before a trade show.

You can also start your promotion before the event even begins, by keeping your branded car in the parking lot!

Plus, promoting your brand on cars, public transit, or even on top of a taxi cab is one of the most creative ways to advertise. It also helps you to grow your target market.

After all, it’s not just the people attending the trade show who will see your brand’s message and ad. It’s also everyone else out on the road!

We love the idea of taking a branded vehicle out for a spin in order to advertise an upcoming sale, in-store event, or even to hand out promotional items to strangers on the street!

Need More Ways to Promote your Brand?

We hope that this post has inspired you to think outside of the box when it comes to creative ways to advertise your brand at your next trade show.

Remember to focus on designing a killer booth, giving out unique promotional ideas, and much more.

Looking for additional advice about how to promote your brand? Ready to start designing the kind of display that will help you to seriously stand out at your next trade show?

We’re here to help.

Spend some time on our website to learn more about what we can do.

When you’re ready to take your branding strategy to the next level, reach out to us to learn how, together, we can make it happen.

Carlos A. Espitia

Chief Marketing Strategist at CAE Marketing & Consulting, Inc.
Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE Marketing & Consulting focuses on SEO & PPC management, as well as conversion rate optimization. He has worked as a marketing consultant for small and large businesses alike.
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