Whether planning your first trade show event or you’re an experienced operator, taking the right trade show banners and marketing materials will be vital. However, no feature of your exhibition display will be as integral as the trade show lighting.

 

Here at Infinity Exhibits, we offer a wide range of LED trade show lighting solutions, alongside a host of other events accessories, for displays of all shapes and sizes. Add the wow factor to your trade show booth or exhibit today.

 

The importance of trade show lighting

Before investing in trade show lights for your upcoming events and exhibits, reminding yourself of their importance is vital. In many cases, LED lights will be the first part of the trade show display that most people notice, especially if you use them for overhead signage. Given that you only have under 50 milliseconds to start making a positive impression, getting this right could go a long way to boosting your hope of winning the customer.

 

Whether planning your first trade show event or you’re an experienced operator, taking the right trade show banners and marketing materials will be vital. However, no feature of your exhibition display will be as integral as the trade show lighting.

 

Here at Infinity Exhibits, we offer a wide range of LED trade show lighting solutions, alongside a host of other events accessories, for trade show displays of all shapes and sizes. Add the wow factor to your trade show booth or exhibit today.

LED Trade Show Lighting

The importance of trade show lighting

Before investing in trade show lights for your upcoming events and exhibits, reminding yourself of their importance is vital. In many cases, LED lights will be the first part of the trade show booth that most people notice, especially if you use them for overhead signage. Given that you only have under 50 milliseconds to start making a positive impression, getting this right could go a long way to boosting your hope of winning the customer.

The best LED trade show lighting will add a lot to your show, including but not limited to;

  • Ensure that your trade show stand gets noticed by guests and potential clients
  • Build a professional image that also makes the company look established
  • Set the tone for banners and printed materials that may be used
  • Create a strong brand image that clients can recognize in future interactions
  • Make it easier for suppliers and your trade show staff to find the booth

Up to 92% of trade show attendees actively want to learn about new products and services. If your trade show lighting facilities can encourage them to choose your company, it would be very naive to overlook the opportunities that this presents.

 

Flexible LED trade show lighting solutions

 

When thinking about trade show lights, it is only natural to think primarily about the overhead LED signage that was the focus above. While an eye-catching LED display can attract leads and clients from afar. However, the light fixtures can add so much more to your pitch. Some examples include;

 

  • Grab the attention at close quarters to secure more passing foot traffic
  • Shine the spotlight on the product or products that you wish to display
  • Light up your customer service desk so that guests know who to ask
  • Make it easier for guests to read your backlit banner or information board
  • Change the lighting setup throughout the day to maintain a positive energy

 

By choosing LED light show features, you will gain a lot of attention and be positioned to spread your brand message with far greater authority. The benefits of LED lighting solutions including reduced energy usage and costs, as well as their lightweight nature.

In short, your trade shows need high quality lighting for the rest of 2022 and beyond.

 

Whether planning your first trade show event or you’re an experienced operator, taking the right trade show banners and marketing materials will be vital. However, no feature of your exhibition display will be as integral as the trade show lighting.

 

Here at Infinity Exhibits, we offer a wide range of LED trade show lighting solutions, alongside a host of other events accessories, for displays of all shapes and sizes. Add the wow factor to your trade show booth or exhibit today.

trade show display lights

The importance of trade show lighting

Before investing in trade show lights for your upcoming events and exhibits, reminding yourself of their importance is vital. In many cases, LED lights will be the first part of the trade show display that most people notice, especially if you use them for overhead signage. Given that you only have under 50 milliseconds to start making a positive impression, getting this right could go a long way to boosting your hope of winning the customer.

The best LED trade show lighting will add a lot to your show, including but not limited to;

  • Ensure that your trade show stand gets noticed by guests and potential clients
  • Build a professional image that also makes the company look established
  • Set the tone for banners and printed materials that may be used
  • Create a strong brand image that clients can recognize in future interactions
  • Make it easier for suppliers and your trade show staff to find the booth

Up to 92% of trade show attendees actively want to learn about new products and services. If your trade show lighting facilities can encourage them to choose your company, it would be very naive to overlook the opportunities that this presents.

Flexible LED trade show lighting solutions

 

When thinking about trade show lights, it is only natural to think primarily about the overhead LED signage that was the focus above. While an eye-catching LED display can attract leads and clients from afar. However, the light fixtures can add so much more to your pitch. Some examples include;

 

  • Grab the attention at close quarters to secure more passing foot traffic
  • Shine the spotlight on the product or products that you wish to display
  • Light up your customer service desk so that guests know who to ask
  • Make it easier for guests to read your backlit banner or information board
  • Change the lighting setup throughout the day to maintain a positive energy

 

By choosing LED light show features, you will gain a lot of attention and be positioned to spread your brand message with far greater authority. The benefits of LED lighting solutions including reduced energy usage and costs, as well as their lightweight nature.

 

In short, your trade shows need high quality lighting for the rest of 2022 and beyond.

 

Why choose LED lights for your trade show?

 

The global trade show revenue is currently in excess of $50bn per year, which is why it is important to utilize every product that can guide you to success.  When dealing with tread show lighting, there are many reasons to choose LED lights – and not simply because they are the cost-effective and greener solution.

 

LEDs will deliver a plethora of benefits over halogen lights, such as;

 

  • They will not heat up and discolor your displays or printed materials
  • You can set different lighting strengths and bulb colors depending on changing needs
  • LED bulbs last longer, meaning you won’t be left without show lighting
  • The lights offer great versatility for internal and external applications
  • Many of the fixtures will have uses in other settings away from the trade events

 

Most companies, especially experienced trade show vendors, now select LED trade show lights. Whether building a new display booth or looking to upgrade your existing features, LED is the way to go.

 

What trade show lights are needed?

 

No two businesses are the same. Likewise, every trade show is unique while the dimensions of your booth may vary greatly too. Therefore, it’s imperative that your decisions are aligned to your budget as well as the surroundings and the company objectives.

 

Nonetheless, some trade lights are more common than others. The most likely solutions for your requirements are;

 

  • LED signage to draw attention to the stand
  • Backlit banners or display boards
  • LED light bars to shine a light down on products or other materials
  • Table lighting to show off products or aid general lighting within the booth
  • Display stand lighting to attract guests to materials like leaflets

 

Whether it’s a single day event or a longer trade event, choosing the right lighting will help define the brand image and success of the event.

 

What trade show lights are needed?

 

No two businesses are the same. Likewise, every trade show is unique while the dimensions of your booth may vary greatly too. Therefore, it’s imperative that your decisions are aligned to your budget as well as the surroundings and the company objectives.

 

Nonetheless, some trade lights are more common than others. The most likely solutions for your requirements are;

 

  • LED signage to draw attention to the stand
  • Backlit banners or display boards
  • LED light bars to shine a light down on products or other materials
  • Table lighting to show off products or aid general lighting within the booth
  • Display stand lighting to attract guests to materials like leaflets

 

Whether it’s a single day event or a longer trade event, choosing the right lighting will help define the brand image and success of the event.

How to build an effective trade show setup

 

While the importance of trade show lights themselves cannot be ignored, it’s also essential to consider the trade show booth as a whole. You will need to ensure that the lighting is integrated into the rest of the display. Therefore you must take the following factors into account;

 

  • The positioning of all LED lighting equipment, including light bars and backlit displays
  • The color schemes and brightness levels of all lighting fixtures
  • Whether televisions, monitors, or tablets will be required
  • Whether lighting is needed on table displays to show products
  • Check that the lighting isn’t too harsh on the eyes of your employees

 

Crucially, you will need to know that the layout of the trade show features will encourage positive results. From leaving a good first impression to ensuring that there is enough room for workers to complete demonstrations or process client orders, no stone can be left unturned.

 

Design your trade show lighting setup with Infinity Exhibits

 

The importance of trade show lighting for booths and overhead signage alike cannot be emphasized enough. When used well, they can go a long way to helping your business deliver a more engaging and immersive experience for all visitors. In turn, this should increase brand awareness and familiarity while simultaneously boosting immediate and future conversions.

 

However, with so many different attributes to consider – not to mention the other preparations for your trade show display – it can feel a little overwhelming. The Infinity Exhibits team of experienced professionals will design and deliver a trade show lighting strategy to bring your display to life and unlock the very best results for your brand. Contact us today to learn more.

Gene Friedman
Live Chat Software