Trade Show Tips
Professional buyers who want to stay on top of the latest trends in home decor and lifestyle products will flock to the Big Apple in January for the NY NOW wholesale trade show. NY NOW, to be held at New York City’s Javits Center from Jan. 30 to Feb. 3, is the leading trade show for the home, lifestyle and gift market, according to event producers Emerald Expositions. Featuring more than 400 product categories and 2,500 suppliers, the twice-yearly show attracts specialty retail buyers from around the world. If you’re interested in exhibiting at the show, it’s time..
You’ve started your small business, and everything is moving along right on schedule. But as a savvy small business owner, you are always searching for new ways to help your business grow at an even greater rate and to greater success. Maybe you have considered the idea of making an appearance at an industry trade show but discarded the idea because you can’t come up with enough benefits to counter the costs. You might want to reconsider your position on making this strategic move. If you need the right incentive to sign up for the next local trade show in your industry, take a look at ..
Where can you bump into dinosaurs, learn about the latest high-tech toys and maybe even rub shoulders with the likes of Grumpy Cat? The 2016 North American International Toy Fair, of course! This massive trade show for thousands of global play professionals takes place in more than 420,000 square feet of exhibit space. The show is in February and will be here sooner than you know it, so it’s wise to get started now with planning your booth. Toy Fair 2015 was a dizzying fusion of bright colors, sights and sounds. To stand out from the crowd at the 2016 show, you’ll need an impressi..
PRI Trade Show – Indianapolis If you’re not already preparing for the PRI Trade Show, it’s time to get started! The Performance Racing Industry Trade Show is, of course, the largest trade show in the world dedicated to racing. Held in Indianapolis every December, the show attracts industry buyers from around the globe itching to check out the latest products and business opportunities from more than 1,100 companies. With so much to see and do at the show, it’s more important than ever that your trade show display stand out. An experienced vendor like Infinity Exhibits can h..
Natural Products Expo East 2015 It’s time to get ready for Natural Products Expo East 2015, the largest event featuring healthy, natural and organic products on the East Coast. This year’s NPE show is scheduled for Sept. 16 to 19 at the Baltimore Convention Center, with the trade show running Sept. 17 to 19. Nearly 1,300 exhibitors featuring an array of healthy, natural and organic products participated in last year’s show. With so much for attendees to experience at NPE, it’s vital that your display stand out. A vendor like Infinity Exhibits can assist you in creating..
The 2016 International Manufacturing Technology Show (IMTS) will take place at the McCormick Place complex in Chicago, Illinois from September 12th through the 17th 2016. The event is held every two years, with this being the 31st edition of the conference. Specifically, the purpose of the IMTS is for those in the manufacturing technologies industry … Continue reading The 2016 International Manufacturing Technology Show (IMTS)»
The 2016 National Association of Convenience Stores Trade Show The annual NACS show (National Association of Convenience Stores) is the premier event for the convenience and fuel retail industry. This year’s show, held in Atlanta from October 18th to the 21st in the Georgia World Conference Center, promises to be one of the largest turnouts … Continue reading The 2016 NACS Show»
Trade shows provide an awesome opportunity to connect with prospective clients and distributors face-to-face, and when done correctly, they are definitely worth the investment. There’s a lot of planning that goes into a successful trade show, and simply showing up won’t cut it. To maximize your ROI, you should develop a clear plan for before, … Continue reading The Trade Show Playbook (Infographic)»
Renewable Energy World International Trade Show 2016 Company owners, media outlets, industry insiders and innovators, and much more are all eagerly anticipating the upcoming Renewable Energy World International conference, to be held in beautiful Orlando, FL. Formerly known as the Renewable Energy World Conference & Expo North America, 2016’s conference and Expo will be held … Continue reading Renewable Energy World International 2016»
Outdoor Retailer Summer Market 2016 The Outdoor Retailer Summer Market Tradeshow is the largest outdoor sports show offering outdoor sports apparel, technological innovations, and business education conference sessions for retailers, business representatives, and manufacturers. The Summer Market is an important place to be for anyone in the outdoor industry. Attendance ensures your belonging to the outdoor … Continue reading Outdoor Retailer Summer Market Trade Show 2016»
Vacuum & Sewing Dealers Trade Association Convention The Vacuum and Sewing Dealers Trade Association held a show earlier this year in the incomparable Las Vegas, and the event was executed with the utmost of care. Between the events, keynote speakers and the companies exhibiting, there was a lot to absorb and learn about the industry. … Continue reading Client Spotlight: Decorative Trimmings»
Are you a trade show superhero? Do you know a trade show superhero? These are people that emulate characteristics of fictional comic book (and movie) superheroes. Sometimes that’s good. so good! Trade Show Superheroes 10. Flash If you want something done, ask a busy person. There’s always someone on the booth staff that has the … Continue reading Are You a Trade Show Superhero?»
Pack Expo International is the Superbowl of Packaging Trade Shows Are you a business looking to network with hundreds of decisions makers in the Package and Shipping industries? If your answer to that question is yes, then I have a must attend event for you. The Pack Expo brings together everyone from industry leaders to mom … Continue reading Pack Expo International 2016»
The research is in on the effectiveness and efficiency of trade shows as a channel for marketing, and it looks really good. The Center for Exhibition Industry Research has some solid statistics on how trade shows provide positive interaction with companies and current or potential customers, retailers, and distributors. Consider these facts. 92% of those who attend trade shows go to find out what is new in services and/or products. 77% of those who make executive decisions in companies found a minimum of one new supplier from the last show a..
For many companies, trade shows represent the largest chunk of marketing budgets. To ensure that you get the maximum return on your trade show dollar, spend some time brainstorming creative touches that can help you stand out from the crowd. Here are 18 ideas you can use to put together a memorable trade show presence that will get people talking before, during and after the show. Here we give you 18 trade show marketing ideas for before, during and after the trade show event. Trade Show Marketing Ideas Prior to the show 1. Do your homework. Get the team together for a f..
Trade Show Banners Every sales and marketing professional understands that it doesn’t matter how great your product is if you can’t get customers to pay attention. When you’ve taken the time and expense to register for a trade show, it’s crucial to use any tool available to ensure that attendees can see your company when critical contacts and sales are at stake. Trade show banners offer the group a 360 degree view of your company name and logo, and they can act as a beacon that draws eyeballs to your display. Hanging Banners for Trade Shows Having a great display that is tailored ..
Silicone Jewellery from Australia Jellystone Designs is an Australian owned company that makes silicone jewellery (that’s how they spell “jewelry” in Australia), teethers and toys for all ages and stages. Jellystone products combine gorgeous colours and stylish, functional design. They have a unique smooth feel, they are lightweight, multi-purpose and come in a variety of on-trend designs and colours. Designed by Mums (you guess it, “moms” in Australia), they are fun for women to wear and safe for babies and kids to enjoy. Especially important is that all products are safe as they are BPA, ..
A new year has dawned upon us, and for many business owners, this means a time to set new resolutions for a successful year. Whether you’re looking to increase your profits, bring in new customers, or even develop new networking relationships in your industry, the fact remains that trade show marketing can help you make 2016 an insanely profitable and successful year for your business. Invest in Trade Show Marketing When many business owners think about their marketing or advertising budget, they tend to think about paid online ads, content marketing, SEO, and the like. Rarely do the..
Industry insiders, media publications, business owners, and more are preparing for the upcoming World of Concrete 2016 show in glamorous Las Vegas, NV. The 2016 edition of the only international event that is devoted to the commercial concrete industry will be taking place from February 1-5 at the Las Vegas Convention Center. What happens in Vegas may stay in Vegas for some revelers, but attendees and exhibitors at the World of Concrete will return home with knowledge of the innovations that are driving the sector, and an expanded roster of power players in their contact list. Registe..
After extensive research and client feedback we have prepared the much-awaited list of the top 50 trade shows of 2016 in the U.S. The following are the top trade shows based on square footage, number of visitors, number of exhibitors, venue, and potential buying power. 1. Magic Las Vegas Dates: February 16–18, 2016 Industry: Apparel & Clothing Exhibitors: 3,000 Visitors: 60,000 Total Exhibit Area: 27,000 Sq. Ft. Website: www.magiconline.com Magic Las Vegas is a 3 day event held at the Mandalay Bay Convention Center in Las Vegas, NV. Magic trade sho..
Make Your Mark at The 2016 NAMM Trade Show The biggest names in the music and sound products industry are preparing to attend the 2016 winter edition of the National Association of Music Merchants trade show. This season, the show is taking place on January 21 – 24, 2016 in Anaheim, CA. If you’re looking to attract buyers for your music or sound product or service, this is an opportunity that you absolutely won’t want to miss. The first NAMM show of 2016 is coming up soon, so it’s time to start brainstorming ideas for your display and presentation so you’ll be expertly p..
International Production and Processing Expo 2016 The International Production and Processing trade show is just around the corner, and organizers expect attendance to continue its annual growth trend. Each year, the IPPE brings together the biggest names in the poultry, meat, and feed industry to exhibit new technology, equipment, services, and processing methods. The 2016 IPPE will be held from January 26 – 28 in Atlanta, GA, at the Georgia World Congress Center. About the IPP Expo Trade Show The IPPE is a huge undertaking, bringing together multipl..
What’s the recipe for creating an irresistible trade show display? Many businesses try — and fail — by simply using the same sales copy and graphic design they use on all their other collateral materials. If you’ve attended a trade show lately, you can judge how poorly that plan works by the numerous uninviting displays that just don’t seem to click. When it comes to creating appealing, engaging trade show displays, there’s no one formula that works for everyone in every type of business. But there are some common ingredients for success. Ample Planning Time Rushing to throw somet..
This month’s client spotlight is on 2UNDR Please allow me to introduce you to 2UNDR™, the finest men’s performance brief on the market today. Inspired by the kangaroo-pouch, their team recognized the need for underwear that would offer a man support for his most valuable assets. Men needed an underwear design that would eliminate any skin-on-skin contact, as well as the presence of any rubbing, chaffing, or heat buildup, which ultimately leads to moisture. With this goal in mind, they developed a patent-pending Joey Pouch™ technology, offering the consumer the choice of length, fabri..
Attending the ASD Market Week Show in Las Vegas or The Toy Fair in New York is always a big deal, so we made sure our client, BigMouth Inc. came prepared to attract some attention. We built them a huge custom 10’ X 40’ InfiniLite trade show display to showcase their new products. About BigMouth Inc. BigMouth Inc. is the creative force behind an exclusive line of high-quality novelty items. Their specialty is an assortment of humorous products targeting practical jokers of all ages. They design and produce products exclusively to satisfy their high standards of..
Our client of the month is BIOTOP USA, distributors of Biotop Professional, a salon-exclusive hair care product. New to the USA, and exhibiting for the very first time at the Premiere Orlando Beauty Show, this was their official public launch in the American market. Image matters, especially in the beauty industry. With one chance to make a first impression, Infinity Exhibits’ 10’ InfiniLite Corner Graphic Display was the perfect fit for them – clean, white, and professionally crafted. In Their Own Words “The booth was a hit – easy to assemble, ideal..
The lump in your throat makes speaking difficult. Your palms are sweaty, and you’re worried about how you look. What if you say the wrong thing? What if the other person can’t stand you? Although it sounds like a first date, this scenario frequently takes place somewhere you might not expect, and in a highly professional setting: trade shows. In many ways, first dates and trade shows are amazingly similar. You may be all grown up and wearing a business suit now, but chances are some of the feelings you experience at trade shows will bring back memories. You have a terrible case of nerves..
Beat the Competition with These 8 Tips! The trade show industry is huge, with more than $13 billion in annual revenue. And trade shows are more popular than ever, with growth of about 2 percent in each of the past five years, according to a recent market research report. With so much potential for visibility, it makes sense to maximize your trade show presence. Use these eight tips to stay ahead of your competition and keep customers and prospective customers flocking to your booth year after year. Make your booth fun This is one of the most important tips for keeping people com..
Event and Trade Show Etiquette Tips You put a lot of time, money, and energy into preparing your trade show booth. However, what some people fail to realize is that a company’s presence at a trade show or exhibit is only as successful as its presenters allow it to be. Even with the most stunning booth displays and the best “swag,” your company won’t make the most of its presence at the event without polite, knowledgeable, and professional staff members manning the booth. Make sure your employees are aware of the following trade show etiquette tips. Be Engaged First and foremost, unde..
Behind The Scenes – Making of the Natural Stone Solutions Trade Show Display Check out the 10′ x 20′ Infinilite shelving display we built for Natural Stone Solutions. The display was featured at the World of Concrete Show in Las Vegas, NV. Display Features: Made from an incredibly lightweight plastic Panels connect with an easy-to-assemble Velcro system Quick and easy 30 minute setup, no tools required Modular, can range from 10′ to over 50′ wide with virtually endless design possibilities 3 sections of shelves or gridwall for merchandise Each shelf can ho..
What You Should Know as a Trade Show Exhibit Buyer Few marketing channels can match trade shows in effectiveness and audience engagement. More than 80 percent of trade-show visitors can remember a company’s exhibit, and that number has increased from 67 percent a little over a decade ago. The increased effectiveness stems in part from knowledgeable exhibit consultants who guide clients toward the right exhibit tools for their needs. And it results from clients who take time to understand the industry and what they can expect as they enter the trade-show circuit. If you’re just stick..
Behind The Scenes – Making of the Sofia’s Heritage Collection Trade Show Display This was a massive 20’x30’ InfiniLite trade show display we built for Sophia’s Heritage Collection, a wholesale doll clothes supplier. When we say “massive display”, we mean.. MASSIVE! This spectacular display includes these features: Made from an incredibly lightweight plastic Panels connect with an easy-to-assemble Velcro system Quick and easy 2 ½ hour setup, no tools required Modular, can range from 10′ wide to over 50′ wide Fully enclosed 20′ x 20′ display for privacy 14 full sec..
Exhibiting at a trade show can seem like an impossibly daunting experience, but it certainly doesn’t have to. If you want to put your best foot forward at your next event and truly shine during your next trade show, there are a few easy things that you should always keep in mind. 1. Keep Focused With a Strong Theme Your theme doesn’t necessarily have to be elaborate or even expensive, though it does have to relate to the marketing message that you’re trying to get across. Your theme can be anything – it can directly tie into the product you sell or can even be based on where your company i..
Behind The Scenes – Making of The Soft Science Trade Show Display We shipped out this spectacular 20-foot slatwall display to the guys and girls at Soft Science. Who and what is Soft Science? They are designers of shoes that you can relax in, shoes that you can light exercise in, or shoes that you can work in comfortably if you are on your feet all day. Shoes that are ultra light, superbly cushioned, supportive and durable, at an attractive price point. They even go as far as stating: “Shoes so comfortable that they will take your breath away! In fact, the..
How To Build a Successful Exhibit for Your Business (infographic) Building a successful exhibit for your business has several variables and components, but it’s not all that difficult. Did you know that 85% of an exhibits success comes directly from having effective display performance on the floor of the trade show? Starting out you want to set up your goals, from branding, recruiting, and obtaining leads, to courting investors. You want to make sure that you have a solid and realistic budget for the event, and should spend no more than 2/3 of the budget on the trade show booth.&n..
Behind The Scenes – Making of The Wild West Boots Trade Show Display We built this magnificent 40-foot InfiniLite display for Wild West Boots, specifically for the WESA Show in Denver, Colorado. The display looked impressive sitting in our warehouse, but it was spectacular with all of their boots on display at the WESA Show, so much so that they took home the Best of Show Award. Wild West Boots is a wholesale company specialized in exotic cowboy boots. They attend many trade market shows, and The Western and English Sales Association (WESA) Show, held in Denver on Jan..
Behind The Scenes – Making The Bigjigs Trade Show Displays Bigjigs Toys Ltd is a toy manufacturer, distributor and wholesaler based in Folkestone, Kent in England. The family run business was founded in 1985 from a small shed in Liz and Peter Ireland’s garden and has since grown into a toy empire that sells toys in over 35 countries worldwide. Bigjigs Toys offer a huge array of toys from rail and road sets to heritage playsets, puzzles, role-play items and much more. We built a 10’x40’ InfiniLite display for Bigjigs Toys, which was headed for Nuremberg, Germany and then..
How to Use Social Media Marketing to Make an Impact at Your Trade Show These days it takes a great deal of effort and creativity to truly stand out at a trade show. Through the use of social media accounts, however, exhibit managers and trade show participants can generate buzz about an upcoming event, bringing more foot traffic past their exhibit booths as a result. Here are a few tips you’ll want to follow if you’re looking to use social media to make an impact at your next event. On Your Blog If the business you’re representing has a blog (and, hopefully, it does!), take advantage o.
5 Reasons Why Your Business NEEDS to Be at Trade Shows (Infographic) Trade show events, exhibitions and conventions are a huge business! How huge? Direct spending at trade shows in the U.S. alone accounts for $33.7 Billion. But that’s not the main reason why your business, no matter how small, should be attending and exhibiting at trade shows. Here are 5 reasons: 1. It’s Cost Effective – you can market your brand and sell products at the same time. Even small companies can stand out at trade shows. 2. Directly Target Interested Customers – You have ..
Trade Show Display Options & Ideas For Small Companies A business needs to be presentable before others, especially before prospective clients and customers. A company needs to brand their products and services properly so that it becomes easy and clear for the customer to understand what the business entails and how it can help them. Effective trade show presentation and execution are sometimes the reasons behind the success of many businesses. Exhibition displays are the most attractive objects in a trade fair which helps to attract crowds. They are an integral part of exhibiting a..
Behind The Scenes – Making The LA Vaporz Trade Show Booth A couple of weeks ago our client LA Vaporz attended the TPC Show in Las Vegas, NV, showcasing their spectacular selection of products. LA Vaporz supplies wholesale vape products including all the major vapor brands. For this event they chose our versitile 10ft x 10ft InfiniLite trade show display. La Vaporz trade show booth assembled prior to being shipped to client LA Vaporz trade show booth at TPC Show, Las Vegas, NV LA Vaporz trade show booth at TPC Show, Las Vegas, NV The display includes: 10’ ..
Behind The Scenes – Making the Guardian Products Trade Show Booth Our featured client this week is Guardian Products! Guardian is one of the nation’s top 50 promotional products companies and a leader within the automotive industry. For their next trade show Guardian chose a custom-made Fusion trade show booth. Guardian Products team members with NFL Hall of Fame member Marshall Faulk Fusion displays combine multiple materials to give maximum functionality, efficiency, cost effectiveness, and presence. Check out more Fusion displays here: ww..
How to Measure the ROI of Your Trade Show Marketing These days, there are all kinds of helpful software programs that make it easy for business owners to measure the ROI of their online marketing campaigns, such as web ads and social media campaigns. Unfortunately, however, tracking a company’s ROI can be a little more of a challenge when it comes to offline advertising. For example, if your company attends trade shows regularly as a means of finding new clients, it could take months or even years to get an idea as to your success. Fortunately, there are a few steps you can follow to be..
Behind The Scenes – Making Baden Sports Trade Show Booth We recently built and shipped out this versatile InfiniLite 10’ Multi 2 Section Shelf booth display for Baden Sports, Inc. Baden Sports, an independent, family-owned company, entered the athletic ball market in 1979. Always seeking perfection, Baden has made countless technological advances that have paved the way for many sports. No other company comes close to matching Baden’s product scope or production expertise. Prior to shipping from our warehouse They attended a trade show 2 weeks ago and were proud and hap..
Interesting Trade Show Stats in The U.S. (infographic) One of the stats that really jumped out at me when we were gathering the data for this infographic was that 8 out of 10 trade show attendees have buying authority. What this means is that if you’re manning your company’s trade show booth, you have better treat each person as if they were the CEO of their company. Did you also know that 81% of trade show attendees remember visiting a company’s trade show exhibit, and that 49% of visitors are planning on buying exhibit products or services? With all this in mind, you better..
Client Spotlight – Snow Joe + Sun Joe This week’s Client Spotlight is on Snow Joe Company! Snow Joe and Sun Joe specialize in developing innovative outdoor tools to keep your home looking beautiful throughout the year, whether the snow is falling or the sun is shining. Here’s a little behind-the-scenes look at a display we built for @SnowJoe. Snow Joe chose our 10-Foot Infinilite Multi 2 Section Shelf display, which is a great and affordable trade show display. Made from an incredibly lightweight plastic Panels connect with an easy-to-assemble Velcro system Quick ..
Silly Things People Do at Trade Shows You’ve been to your fair share of trade shows, so you probably have a pretty good idea as to what to expect from each one and what you need to do to be successful. Still, there are all kinds of silly mistakes that even trade show “professionals” tend to make. By avoiding these silly yet common mistakes, you can better position yourself for success at your next show. Relying Solely on Memory How many conversations would you say you strike up during your average trade show? A dozen? 50? 100? Either way, if you’re the type who tends to rely on me..
5 Important Considerations When Planning a Trade Show Display Planning a trade show display can be quite a stressful task, especially for those with limited experience or resources. There are many considerations to take into account during the planning process, and we’ve outlined five of the most important considerations to help your trade show event run as smoothly and effectively as possible. Make It Easy On Yourself There are companies that can help you through the entire process of planning and organizing a trade show display. Infinity Exhibits & Displays provide tradeshow d..
Client Spotlight – Drymax Socks A couple of weeks ago we showed you a little behind-the-scenes look at a display we built for a client. Today we are featuring that client, Dry Max Technologies, and sharing with you some pictures they took during their trade show event in Austin, TX. Drymax chose our 10×30-foot Slatwall Display. The display looked great when we shipped it out to them, but Drymax did a fantastic job laying out their product. Well done! Drymax Socks are some of the best socks in the market for active people or anyone wanting to keep their feet dryer. Check them out ..
Behind The Scenes – Making Haflinger’s Trade Show Display We recently built and shipped out this 10’x30’ display for #Haflinger Shoes to be showcased at the 2015 #Outdoor Retailer in Salt Lake City, UT. With all that shelving space we know their shoes will definitely pop at the Winter Show. Check out more eye-popping 10’x30’ trade show displays here ..