In this new era of COVID-19 and trying to resume normal business, certain adjustments will need to be made to ensure that compliance with government rules is followed at all times.
In terms of trade shows, this will involve thinking about how you design and set up your displays. Certain elements will need to be changed for overall safety for yourself and members of the public.
However, it doesn’t mean that you can’t get out there and sell your product or services. You will just need to put a couple of things into consideration.
In this article, we will explain how to set up the best booth show displays, that are COVID compliant but allow you to get back selling to customers.
Allow Enough Space in Your Booth and Display
When thinking about space in your booth, due to social distancing rules, you will need to allow as much space as possible. It is recommended that groups of people from different households should not gather in a small and confined space.
This is why you will need to be looking at larger models of display booths such as 20×20 models or even 10×30. This will, of course, depend on the exhibition space and the requirements. But it is important that you allow as much distance between members of the public as possible.
What is perfect about these models is that they allow an optimum amount of space. People aren’t closed in by unnecessary panelling, roofing and walls. It promotes openness and air distribution that is well ventilated and not restricted. This is all compliant with COVID-19 regulations.
You should also act in a professional and respectful manner when operating in the space. If a potential customer wants to enquire about something, then maintain a friendly but regulatory distance from them.
Any unnecessary contact or closeness could be viewed as harmful to the customers. This could also increase the risk of potential infection.
Think About How You Will Display Your Items or Products
Unfortunately, COVID-19 does not befit a climate of free samples, or trying out different products, due to the amount of contact this involves.
When you are considering how to display your services or products, you will need a display case that protects them from any unnecessary contact or exposure.
Casing with a plastic covering design will be the best solution when it comes to overall safety measures. Or products that are behind additional plastic shielding. This is especially important as members of the public could touch and contaminate your products by simply picking them up with their hands.
This will mean that you will be unable to sell your products due to health and safety concerns. The best thing to do is to have your products displayed in a way that prevents any contact with others unless they are buying it.
If you want to do a demonstration of a product or service, you can do this safely either behind a plastic shield or at a reasonable distance away from customers.
Make sure that you are regularly cleaning any display products that your hands are coming into contact with.
Displaying Appropriate Signage for Safety
When setting up your display booth, it is important that you bring signage to signal the safety measures that have been put into place for your display. It is also an indication of how members of the public need to behave at your booth.
This will depend on the type of exhibition space where you are displaying. Check with your organizers to ensure you are giving out the correct information. For example, you’ll need to know the number of people that are allowed at your booth at any one time.
You’ll also need to know if they’ll have to queue up if the maximum is reached.
Other information would be enforcing social distancing rules and if you are inside, that members of the public should wear a mask. Signage with this information on is not only helpful to the exhibitor but also the customers as well. It means everyone has the same knowledge of safety expectations.
Providing Hand Sanitizer and Regular Cleaning of The Booth
Setting up a successful display booth in a COVID-19 world is about implementing extra levels of precaution for you and your customers.
Providing hand sanitizer stations that your customers can use when required is essential when thinking about a safe and sanitized environment where infection can’t be spread.
This is also important if you or they are handling items such as cash or paper products that can transmit or spread infections. You may even decide that as a safety measure, you will only accept debit card or credit card transactions.
Maintaining a strict cleaning schedule of your booth and products is also extremely important when thinking about safety and COVID-19 compliance.
Any exposed surfaces that can be touched by members of the public will need to be regularly cleaned and wiped.
You will need to think about limiting the members of staff you have on your booth to essential numbers. They will need to maintain a strict standard of hygiene and cleanliness also. Regular handwashing is something that will need doing, so make sure you have access to handwashing facilities.
Booth Show Displays: Where Can I Find Out More?
We hope you have found this article on booth show displays and compliance with COVID regulations helpful and informative.
Coronavirus doesn’t have to mean an end to regular business or exhibiting your products. All you need to do is think carefully about how to exhibit your products or services in a safe and hygienic manner.
If you have any further questions or queries about any of our custom booth displays or existing products, contact us directly!
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