by Carlos A. Espitia | Apr 15, 2016 | Trade Show Fun
Are you a trade show superhero? Do you know a trade show superhero? These are people that emulate characteristics of fictional comic book (and movie) superheroes. Sometimes that’s good. so good! Trade Show Superheroes 10. Flash If you want something done, ask a...
by Carlos A. Espitia | May 6, 2015 | Trade Show Tips
The lump in your throat makes speaking difficult. Your palms are sweaty, and you’re worried about how you look. What if you say the wrong thing? What if the other person can’t stand you? Although it sounds like a first date, this scenario frequently takes place...
by Carlos A. Espitia | Feb 24, 2015 | Trade Show Tips
How to Use Social Media Marketing to Make an Impact at Your Trade Show ​These days it takes a great deal of effort and creativity to truly stand out at a trade show. Through the use of social media accounts, however, exhibit managers and trade show participants can...
by Carlos A. Espitia | Feb 18, 2015 | Trade Show Stats
5 Reasons Why Your Business NEEDS to Be at Trade Shows (Infographic) Trade show events, exhibitions and conventions are a huge business! How huge? Direct spending at trade shows in the U.S. alone accounts for $33.7 Billion. But that’s not the main reason why your...
by Carlos A. Espitia | Feb 2, 2015 | Trade Show Tips
How to Measure the ROI of Your Trade Show Marketing ​These days, there are all kinds of helpful software programs that make it easy for business owners to measure the ROI of their online marketing campaigns, such as web ads and social media campaigns. Unfortunately,...
