Trade shows are one of the most cost-effective ways to have face-to-face meetings with prospective customers. According to Forbes, the average cost of a face-to-face meeting at an office is $259. Trade show meetings, on the other hand, have an average cost of $142.
Home contractors can enhance their reputation and authority in local areas by regularly attending trade shows. However, an attractive home show booth is a necessary aspect of drawing in crowds of interested homeowners.
Read on to learn our top five recommendations on how to create an irresistible presence at trade shows!
Why Attend Home Shows?
First, it helps to know why home renovation companies should build a presence at home show events. The simplest answer is that it helps build your local presence with homeowners in the area.
The best part is that the homeowners attending these shows are already qualified leads; they’re most likely considering renovations on their own home.
As they walk around these home shows, they’re able to easily get a view of all the services and products available to them. They can speak with companies and receive their contact information in the most efficient way.
Even if they acquire your contact information but don’t use your services after the event, your company has a better chance of sticking in homeowner’s minds. They’re more likely to recommend your company to other people or use your services in the future.
Top Trade Show Booth Ideas
Of course, you need to have a home show booth that captures their attention in order to ensure that homeowners remember you in the future. With this in mind, here are our top recommendations for creating a home show booth that pops:
1. Consider the Visuals
When it comes to creating a unique trade show booth that stands out from the rest, your graphics are going to be doing the heavy listing. Your company name should be featured prominently. Don’t use multiple graphics or colors that clash with your logo or company name and make it appear chaotic.
Once you feature your company name in a large, prominent area of your booth, choose colors and images that coincide with your company’s color palette. You can also choose images or illustrations that feature some of your products or even your employees working.
Your goal is to draw people in with your visuals and tell them the story of your company as quickly as possible.
2. Don’t Forget the Swag
It’s one of the details people always expect at trade shows–the swag. Swag is important because it helps people remember your company even after the trade show is long over.
Consider promotional items that are relatively affordable for you and also serve a practical purpose. The more these items are used after the trade show is over, the more likely your company will be remembered and recognized. Here are some ideas:
- Cellphone straps
- Can insulators
- USB drives
- Desk toys
- Power banks
Remember to feature your company name on any of the promotional items you choose. If you have room to fit your website address, even better.
3. Host Games
The easiest way to ensure you have a steady stream of interested people browsing your trade booth is by hosting a game with prizes. You can ask participants to sign up for your newsletter with their name and email address so that you can build your email list at the same time.
Although it helps to choose games that have something to do with your business, don’t be afraid to choose fun games such as prize putt, bean bag toss, a prize wheel, or rolling giant dice. These are all highly visible, attention-drawing games. Even if not everyone chooses to play, they’ll at least enjoy watching as someone makes an attempt.
4. Make Demonstrations
Another method to draw people to your booth is to create demonstrations of your product or service. People will be more likely to take your brochure, business card, or simply show up to your booth if they have a clear visual of your product’s or service’s benefits.
You can plan to do your demonstration every few hours and prepare for it as if it’s a mini infomercial. This is especially useful for products, as it gives customers a chance to take a look at and touch your product.
5. Create Connections
One of the most important things to remember is that you create meaningful connections with the people who take an interest in your booth. Instead of using all your energy trying to memorize a lengthy sales pitch, focus instead on striking up conversations and asking people genuine questions.
The majority of people don’t want to feel as if they’re being sold to. If you have a home show booth that attracts attention, the best way to stay even more memorable is to strike up memorable conversations.
The Best Home Show Booths Create Interest
Creating an attractive home show booth is all about standing out above the competition. You want to draw in crowds of homeowners by incentivizing them with eye-catching marketing, useful promotional items, and fun games and giveaways. These are all methods to help generate genuine interest in your product or service.
The goal is to ensure that homeowners remember your company even after the trade show is over. This can be done by creating a memorable experience as well as using trade show booths that pop. Creating genuine connections through conversation with homeowners is also far better instead of delivering a canned sales pitch.
Ready to create an unparalleled trade show experience for potential customers? Check out our trade show and event services today!
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