The research is in on the effectiveness and efficiency of trade shows as a channel for marketing, and it looks really good. The Center for Exhibition Industry Research has some solid statistics on how trade shows provide positive interaction with companies and current or potential customers, retailers, and distributors. Consider these facts.
- 92% of those who attend trade shows go to find out what is new in services and/or products.
- 77% of those who make executive decisions in companies found a minimum of one new supplier from the last show attended.
- 76% of those who make executive decisions in companies requested price quotes on goods or services from the last show they attended.
With these statistics in mind, there is no doubt that jewelry merchants interested in picking up new jewelry products to sell will want to attend popular jewelry trade shows. Here are three jewelry trade shows that are worth traveling to.
Three Jewelry Trade Shows Worth Attending
1. JA New York Winter Jewelry Trade Show
Held at the Javits Center in New York, this three day show will take place March 13 – March 15, 2017. Top designers, manufacturers and suppliers will attend this show. With industry elite professionals attending, exhibitors want to be sure to attend this show for networking possibilities and potential business deals. Exhibits in the JA New York Winter Show will feature a wide arrange of gems and jewelry: sterling silver jewelry, platinum jewelry, amber jewelry, gold jewelry, pearl strands and jewelry, loose diamond and diamond jewelry, jade jewelry, Indian jewelry, estate jewelry, cameos and cameo jewelry, watch winders and watches, precious and semi-precious stones, equestrian jewelry, baby jewelry and gifts, antique jewelry and antique reproduction jewelry, fashion jewelry, enamel jewelry, men’s jewelry, beads, bridal jewelry, and jewelry boxes. In July 2014, 8,500 visitors and 800 exhibitors participated in this trade show event.
2. International Gem & Jewelry Trade Show – Chicago
This three day event will be held May 13 – May 15, 2017 at the Donald Stephens Convention Center in Chicago, Illinois. The show will be open from May 13, 2017 from 12:00 p.m. – 6:00 p.m.; May 14 from 10:00 a.m. – 6:00 p.m.; and May 15 from 11:00 a.m. – 5:00 p.m. This show has really gained in popularity because of its beading classes and other workshop sessions. Over 200 vendors will exhibit jewelry items and stylish, colored gemstones. Those attending will find items like bracelets, earrings, designer watches, pearls, crystal strands, beads and more. Fine jewelry, custom creations, estate collections, and exotic gems will also be displayed by merchants. The December, 2016 show had approximately 12,000 visitors and 220 exhibitors.
3. JCK Jewelry Trade Show – Las Vegas
The JCK Las Vegas jewelry trade show spans four days, June 3 – June 6, 2017. Held at the The Mandalay Bay Resort and Casino in Las Vegas, Nevada, this trade show provides insight into the future of jewelry design and features discussions on current market trends in the industry. With a total exhibit area of 1,076,400 square feet, merchants will have exhibits displayed each day from 9:00 a.m. to 5:00 p.m. The show will feature silver jewelry, platinum jewelry, stone jewelry, pearl jewelry, gold bangles, blue sapphire, gemstone beads, jewelry handicraft, silver beads, and pearl pendant. Those who attend can interact with sellers, jewelers, and suppliers. In May 2015, the JCK Las Vegas event brought approximately 25,000 visitors with 2,500 exhibitors.
Displays at Jewelry Trade Shows
Jewelry trade shows are the perfect venue for jewelry merchants who are interested in acquiring new jewelry products to sell. At any of these trade shows, buyers are drawn in by a merchant’s exhibit displays. Infinity Exhibits manufactures these displays and ships nationwide within the United States. With over twenty years of experience in the industry, Infinity Exhibits provides jewelry merchants with lightweight, affordable, easy-to-assemble trade show displays that will stand out from other displays and entice customers to stop by. Exhibit displays can include items like hanging show banners and signs, product displays, receptions stands and square pedestals. The displays can range in cost from $2,999 all the way to $50,000, based on the client’s needs.
Trade shows are always a prime time for merchants to gain new merchandise to sell. Traveling to the best trade shows in the business keeps merchants aware of current trends and communicating with key stakeholders in the jewelry industry!
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